Max McKeown

Max is a new breed of management guru. Brilliant, original and entertaining, he could become the most listened-to British business thinker of the new era. From CEO round-tables to conferences with thousands of people, Max McKeown makes an impact wherever he goes.

Max shows how to survive and even thrive in an age of uncertainty. Old plans won't help; simply hoping for the best won't work. Combining cutting edge strategy and management science with pragmatic wisdom, wit and pop culture, he pinpoints how the most resilient leaders continue to inspire all-important, trust-filled, make-a-difference energy from their people.

Max is a compelling communicator. There are no crass "work is wonderful" pleas, no "show me the money." He explains how to tap into potential and demonstrates that excellence always costs less than mediocrity. Presentations and workshops are based on hope, integrity and purpose as the sanest route to profit, a full night's sleep and genuine customer friendships.

He works as a strategy, innovation and leadership coach for the most admired companies in the world. He has been elected to the Customer Service Hall of Fame, been nominated as a Star of Human Resources by Personnel Today, and been featured on national and international radio, television, and newspapers.

He has written six books, including The Strategy Book, Adaptability, The Truth About Innovation, Unshrink, E-Customer and Why They Don't Buy.