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Max Factor Whipped Creme Foundation - 40 Light Ivory


RRP: £9.99
Price: £9.53 (£5.29 / 10 ml) & FREE Delivery in the UK on orders over £10. Details
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40 Light Ivory
  • Gives flawless and demi-matte coverage
  • Its whipped and hydrated formula won't dry out your skin
  • Delivers a fresh-looking matte finish with a radiant glow

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Product details

Colour: 40 Light Ivory
  • Boxed-product Weight: 86 g
  • Item model number: 81423518
  • ASIN: B00COKL4FO
  • Date first available at Amazon.co.uk: 1 Jun 2013
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (317 customer reviews)
  • Amazon Bestsellers Rank: 9,976 in Beauty (See Top 100 in Beauty)
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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Mr. A. D. H. Lowe on 28 Mar 2014
Colour Name: 75 Golden Vine Customer Review of Free Product ( What's this? )
This foundation works great. I selected it for a drag competition because I have relatively dark skin and I wanted to try this and the 55 shade to see which worked better. I have good skin but get a dark shadow even after shaving. The 55 shade didn't hide the shadow until I put on several layers. The 75 shade did so straight away.

The texture of this foundation is great. It's smooth and applies easily. It didn't irritate my skin and left a very smooth finish. I can't fault this.

(And yes, I won the competition. This girl looked fierce!)
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1 of 1 people found the following review helpful By Mrs. C. Hulmes on 21 Mar 2014
Colour Name: 50 Natural Verified Purchase
This is an amazing crème foundation and only a small pea sized amount is needed for a flawless finish. Although the pot is small it lasts a long time. Beware though, once opened store in an upright position or you could find that when you unscrew the top some will fall out and make a mess.
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1 of 1 people found the following review helpful By PB TOP 1000 REVIEWERVINE VOICE on 20 Mar 2014
Colour Name: 50 Natural Vine Customer Review of Free Product ( What's this? )
My wife reports that this foundation is easy to apply *neatly*, that it looks very natural and feels natural, on. From the observer's perspective, I have to agree that it looks perfectly natural. My wife wears very little make-up and this is her type of "slap" - it does its job discreetly and looks very natural.
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1 of 1 people found the following review helpful By marcoscu TOP 500 REVIEWER on 17 Mar 2014
Colour Name: 80 Bronze Vine Customer Review of Free Product ( What's this? )
My partner Gillian tells me, for I asked her to try it for me, that this has a pleasant and smooth feel, is easy to apply, covers well and feels nice on the skin. It decidedly not for those with a pale skin unless they really do wish to look like they are just back from a fortnight in the sun. There are paler shades available from Max Factor for those with a creamier skin tone.

This is a quality product and perfect for those with slightly darker skin tones.
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1 of 1 people found the following review helpful By S. Warren on 3 Mar 2014
Colour Name: 55 Beige Vine Customer Review of Free Product ( What's this? )
I have been been using this for a month now.

Its nice and simple to use. it lasts through the day, and doesnt leave too much of a mess when trying take it off at night.

Price is good too
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1 of 1 people found the following review helpful By David A. Nash VINE VOICE on 23 Jan 2014
Colour Name: 45 Warm Almond Vine Customer Review of Free Product ( What's this? )
Smooth and easy to apply, gives a nice even coat, however doesn't cover over blemishes or Rosy cheeks. Would require a powder top coat to resolve the issues. The skin tone match however was perfect.
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1 of 1 people found the following review helpful By Polly Potter VINE VOICE on 23 Jan 2014
Colour Name: 45 Warm Almond Vine Customer Review of Free Product ( What's this? )
Choosing a shade online is a risk, but I went by the word "Warm" in the shade, which I hoped meant it would have a slight yellow cast which it did. I used this for a few days .. it go us on very easily, is very economical as a little goes a long way. I like the little glass jar ... great for getting every last scrap out, and it's recyclable. The "Demi Matte" finish was good ... the foundation isn't heavy or too obvious. I passed it on to my 26 year old daughter to try and she loved it so much I cannot wrest it back! It looks great on her ... gives a bit of sheen, looks "finished" and hasn't caused any break outs. Would definitely buy again, this is a perfectly serviceable foundation at a really good price. Nothing life changing or earth shattering ... it does what it says on the box.
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1 of 1 people found the following review helpful By Susie Q VINE VOICE on 15 Jan 2014
Colour Name: 75 Golden Vine Customer Review of Free Product ( What's this? )
For what this makeup costs it is very good. It has a good medium coverage and the Golden shade really suited my complexion. I have dark hair and olive skin. My self I prefer a heavier coverage but for day to day use it is very good if I am nipping to the shops. For evening I think a heavier base would be better but I am 'old' so for a young person this makeup may do for day and night.
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Colour: 40 Light Ivory