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  • Max Factor Whipped Creme Foundation - 40 Light Ivory
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Max Factor Whipped Creme Foundation - 40 Light Ivory


RRP: £9.99
Price: £7.79 (£4.33 / 10 ml) & FREE Delivery in the UK on orders over £20. Details
You Save: £2.20 (22%)
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
10 new from £6.75
40 Light Ivory
  • Gives flawless and demi-matte coverage
  • Its whipped and hydrated formula won't dry out your skin
  • Delivers a fresh-looking matte finish with a radiant glow

Frequently Bought Together

Max Factor Whipped Creme Foundation - 40 Light Ivory + Rimmel Fix and Perfect Pro Primer
Price For Both: £12.76

Buy the selected items together

Product Description

Colour: 40 Light Ivory

Product Description

The whipped cream foundation has non-oily formula glides over skin, to create a flawless, demi-matte finish. Perfect for creating an on-trend demi-matte look. It hydrated with glycerine and water so it glides over skin. Won’t clog pores. Oil-free and fragrance-free. Suitable for sensitive skin. Available in 40 light ivory colour.

Ingredients

Cyclopentasiloxane
Aqua
Glycerin
Mica
Dimethicone Crosspolymer
Dimethicone
PEG-10 Dimethicone Crosspolymer
PEG/PPG-18/18 Dimethicone
Methicone
Disodium EDTA
Benzyl Alcohol
Hydrogen Dimethicone
Ethylparaben
Propylparaben
Methylparaben
/-[CI 77891
CI 77492
CI 77491
CI 77499]

Product details

Colour: 40 Light Ivory
  • Boxed-product Weight: 82 g
  • Item model number: 81423518
  • ASIN: B00COKL4FO
  • Date first available at Amazon.co.uk: 1 Jun. 2013
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (330 customer reviews)
  • Amazon Bestsellers Rank: 10,327 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By AyJay TOP 1000 REVIEWERVINE VOICE on 3 Jan. 2014
Colour Name: 50 Natural Vine Customer Review of Free Product ( What's this? )
What can I say? Max Factor's new Whipped Crème Foundation is just sublime for those of us with dryer skin. It's so light and silky to apply, so blending is easy. Once blended, the results are a smooth satin finish, with medium coverage (it can provide fuller coverage with layering).

I've found it to be transfer resistant, another plus. I've worn with a primer, without one, with powder and alone; It is long lasting and gives a natural, un-cakey look any way I wear it. Finally; This hasn't oxidized on me. I've tried a few different Max Factor foundations and loved them at first, but there always came a point when I'd catch my reflection and be horrified by the Jersey Shore reject looking back at me.

You don't seem to get a lot of product compared to other brands, but you don't need to thickly gloop the product on, so it'll last for quite a while with almost daily use, so I'm not complaining. The only other issue I had is that the foundation applies a bit lighter in shade than it looks in the container. Nothing too drastic, but bare that in mind when purchasing.
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2 of 2 people found the following review helpful By b4-its-2-l8 TOP 1000 REVIEWER on 8 Feb. 2014
Colour Name: 45 Warm Almond Vine Customer Review of Free Product ( What's this? )
I got the "Max Factor Whipped Creme Foundation 75 Golden" Max Factor Whipped Creme Foundation 75 Golden for my wife and she really liked it. So, spurred on by this success I got this lighter one for my (adult) daughter, and the following are her thoughts on it:

A bit of background: I am pale skinned, no yellow/pink undertones, but prone to dark circles, blemishes and redness. I also have very dry and sensitive skin and an occasionally slightly oily forehead. I have tried a lot of different brands of foundation from the cheap chemist brands to most of the premium lines (having worked in a beauty hall, you play with a lot of products!). My preference is for a light, buildable coverage with a semi-matte finish that doesn't dry out. I never refresh make up during the day so I look for products that will last approximately 12 hours.

Over the years I have only come to really like 2 brands for foundation: Laura Mercier and Bare Minerals. With Laura Mercier, the coverage is excellent and light, however the foundation is slightly too heavy for my liking these days. The tinted moisturiser on the other hand gives good coverage whilst still being light, but not to a foundation finish. I find that both really need to be used with the hydrating primer - the combination gives great results, but costs about £70 in total. Bare Minerals gives a fantastic finish but being a powder I find it very difficult to use in winter as my already very dry skin gets drier in the cold weather, so it can only really last me a few hours. This is about £25.

Bearing all of that in mind, I didn't expect much at all from this foundation.
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2 of 2 people found the following review helpful By AyJay TOP 1000 REVIEWERVINE VOICE on 26 Dec. 2013
Colour Name: 45 Warm Almond Vine Customer Review of Free Product ( What's this? )
What can I say? Max Factor's new Whipped Crème Foundation is just sublime for those of us with dryer skin. It's so light and silky to apply, so blending is easy. Once blended, the results are a smooth satin finish, with medium coverage (it can provide fuller coverage with layering).

I've found it to be transfer resistant, another plus. I've worn with a primer, without one, with powder and alone; It is long lasting and gives a natural, un-cakey look any way I wear it. Finally; This hasn't oxidized on me. I've tried a few different Max Factor foundations and loved them at first, but there always came a point when I'd catch my reflection and be horrified by the Jersey Shore reject looking back at me.

You don't seem to get a lot of product compared to other brands, but you don't need to thickly gloop the product on, so it'll last for quite a while with almost daily use, so I'm not complaining. The only other issue I had is that the foundation applies a bit lighter in shade than it looks in the container. Nothing too drastic, but bare that in mind when purchasing.
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2 of 2 people found the following review helpful By Brett H TOP 50 REVIEWER on 2 April 2014
Colour Name: 80 Bronze Vine Customer Review of Free Product ( What's this? )
I tested this on my guinea pig, errr good lady wife. Her thoughts were that this is a small pot for foundation and when she removed the lid she was initially a little dismayed at how brown the colour looked. However, it felt very light on her fingertips and glided onto her skin. It sank in immediately and blended into her lighter skin giving excellent coverage and looking very natural. It did not feel at all heavy or cloying and had a light, pleasant almost Almond smell. It did give a slight illusion of a tan, particularly when some blusher was added to the cheeks. It lasted well on the skin throughout the day.

Overall she felt it was a good find and she would certainly buy again
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1 of 1 people found the following review helpful By Chris in Hampshire TOP 500 REVIEWERVINE VOICE on 26 Dec. 2013
Colour Name: 50 Natural Vine Customer Review of Free Product ( What's this? )
This Max Factor Whipped Creme Foundation in 50 Natural colour is just that; a very natural colour. I am quite pale and it was just right on me and blended seamlessly into the neck area.

It is quite a small pot which contains 18ml of Foundation. It is not perfumed.

I found it very easy to apply, having previously applied Olay essentials Nourishing Beuty Fluid for normal/dry/combination skin.

I applied the Max Factor Whipped Creme Foundation with my fingers. It gave a good smooth coverage without being heavy. The look it gave was very natural and felt lovely and dewy. A little goes a long way and it did not clog or collect in the lines and wrinkles. There was no drying out of the skin and it really felt very comfortable. As the day wore on, I think the make-up did sink in a little, but it still looked good. I am in the older category (unfortunately) and felt that this make-up did not look overdone, but was nicely natural and quite flattering to the older woman. It would be good for anyone who did want to look overly made up.

I can really recommend this product.
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Colour: 40 Light Ivory