*vs bare lashes, based on lash volume, count, contrast area and visibility.
Masterpiece mascara FAQ
How is Masterpiece mascara different from other mascaras?
Masterpiece features the iFX brush. This patented moulded brush works in tandem with the Masterpiece mascara formulation to facilitate the precise brushwork required to evenly coat and define the lashes in the inner and outer corners of the eye and in between.
How does the iFX brush differ from traditional wire brushes?
The iFX brush is the first mascara brush of its kind and has been created with patented, thermoplastic elastomer technology, which occurs via a new patent pending Moldtrusion process. It has been designed for precise and even mascara application. The iFX brush has uniquely soft, flexible bristles, which contact lashes at their root and comb from root to tip. It works in tandem with the Masterpiece mascara formulation to facilitate the precise brushwork required to evenly coat and define the lashes in the inner and outer corners of the eye and in between. The bristles of the iFX brush are made of thermo plastic rather than nylon, so are extremely soft and flexible. This means they can conform to reach lashes for precise definition from root to tip. The brush also feels gentler on the lashes than traditional wire brushes, which can sometimes feel harsh. The sleek and tapered brush has also been engineered to enhance application for excellent control across the entire lash line--it is exactly the right size to reach the base of the lashes, with the flexibility to reach and define even smaller lashes, bottom lashes and those at the inner and outer corners of the eyes.
How does the Masterpiece mascara formula work?
The Masterpiece mascara patented mascara formula perfectly complements the iFX brush technology and works in tandem with the brush to deliver precise results--even and defined mascara application on lashes, from root to tip, perfectly framing the eyes. The surface characteristics of the brush and mascara have been optimised such that the mascara has a lower energy barrier to cross versus a traditional wire brush in order to transfer product to the lashes. The mascara transfers effortlessly onto lashes rather than collecting on the brush. This leads to superb volume whilst still maintaining beautifully defined lash separation. The Masterpiece mascara formula contains a purified mineral complex which promotes lash separation. It also contains heat, abrasion resistant wear polymers which means that once the mascara has been applied to the lashes without smudging or smearing.