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Max Factor False Lash Effect Mascara

by Max Factor
4.2 out of 5 stars  See all reviews (179 customer reviews)

RRP: 10.99
Price: 6.80 (52.31 / 100 g) & FREE Delivery in the UK on orders over 10. Details
You Save: 4.19 (38%)
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Colour: Black/Brown
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 24 April? Choose Express delivery at checkout. Details
  • All the positive effects of false lashes with a mascara
  • Unique big brush with patented, thermoplastic elastomer technology and 50% more bristles (vs. Masterpiece Max mascara)
  • Brush contacts and coats more of each lash in every go, sweeping volume right to the tips for length and lift
  • Volumising liquid Lash formula creates a natural-looking array of full-volume lashes
  • Formula builds volume by allowing the brush to sweep to the tips from the first and each subsequent strokes
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Rated 18 Not for sale to persons under the age of 18. By placing an order for this product, you declare that you are 18 years of age or over. This item must be used responsibly and appropriately.

Frequently Bought Together

Max Factor False Lash Effect Mascara - Black/Brown + Max Factor Kohl Pencil - 20 Black
Buy the selected items together

Product Description

Colour: Black/Brown

Product Description

Why fake it when you can get a false lash impact with your own lashes? New False Lash Effect mascara doubles your lash size* with the impact of false lashes without the fuss. It's a make up artist's must have. The secret is in the lash boosting combination of Max Factor's biggest brush ever combined with patented Liquid Lash technology. Now with every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100% impact. 100% you.

*thickness volume, appearance vs bare lashes

EXPERT TIP: Maximise your false lash look with a slick of Max Factor Masterpiece Glide & Define liquid eyeliner. It's so easy to use you'll get the sexy siren look in seconds.


Aqua, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Cera Carnauba, Triethanolamine, Polyvinyl Alcohol, Synthetic Wax, Lecithin, Propylene Carbonate, Polyethylene, Oleic Acid, Alcohol Denat., Benzyl Alcohol, Panthenol, Phenoxyethanol, Methylparaben, Ethylparaben, Sodium Laureth-12 Sulfate, Propylparaben, Disodium EDTA, Tetrasodium EDTA, Xanthan Gum, Simethicone, Potassium Sorbate, Tocopheryl Acetate, EDTA, [+/- CI 77007, CI 77491, CI 77492, CI 77499]

Product details

Colour: Black/Brown
  • Boxed-product Weight: 23 g
  • Item model number: 81103575
  • ASIN: B001IZYQP6
  • Date first available at 22 Oct 2008
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (179 customer reviews)
  • Amazon Bestsellers Rank: 1,263 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
38 of 39 people found the following review helpful
5.0 out of 5 stars Fab daytime mascara 1 April 2009
By Dee
Very large brush that helps lashes to separate creating a natural look. I've got the brown one which I use everyday. It does not feel heavy on the eyes. Its very easy to wash off at the end of the day. what more do you need?
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33 of 34 people found the following review helpful
5.0 out of 5 stars My Favourite Mascara 15 Jun 2009
I've tried lots of mascaras and I think Max Factor are one of the best brands. This one is the best I've tried. It genuinely looks like you are wearing false eyelashes, it doesn't clump and stays on all day. A great buy.
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72 of 76 people found the following review helpful
5.0 out of 5 stars Beautiful eyes with Max 19 Aug 2009
By Alessi Lover TOP 500 REVIEWER
Vine Customer Review of Free Product (What's this?)
At last a beauty product that does exactly as it says it should.

Normally I have sensitive eyes and have to be careful with whatever eye make up I use. I get fed up of buying expensive makes only to find that after a few uses I develop a reaction to them, so they end up being binned.

This one from Max Factor is one which I have been using now for a while and no reaction at all, well apart from 'are you wearing something different with your eye make up?' Now when my husband asks this question, it can only be a good reaction.

Seriously it does flatter your lashes and not in a clumpy or cloggy way, your lashes will be defined and without you having 'panda eyes' later in the day. The brush is a nice size and gets to all your lashes. I use the black and it really is a intensive black, not a wishy washy one. The other colour it comes in is brown.

If you are looking for a not too expensive mascara and one that does produce the effect of having lots of lashes without having to resort to false stick on lashes, this is the one. And 'panda eyes' no more.

This is also one to wear and not worry about crying whilst wearing it as it does not run or streak down your face.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Best thicker lashes mascara in town 18 April 2013
Colour Name:Black|Verified Purchase
Used to buy Diorshow ans other premium brands until I became a student and made cuts to my doing so , I discovered this stuff, and I have to's better than any I've used ! I have really short , rubbishy eyelashes and this really does give them some ooomph ! I'll still be buying this when I'm flush again !!
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6 of 6 people found the following review helpful
4.0 out of 5 stars gives impressive long lashes 27 Sep 2009
By vh1967 TOP 1000 REVIEWER
Colour Name:Black|Vine Customer Review of Free Product (What's this?)
I was expecting it to be another mascara clone but this is something different: this really does give you gorgeous lashes! I applied in the morning and saw the interesting plastic not bristle type applicator - I wondered if this was going to apply ok. The application was simple, the only minor problem I had was with the lashes at the far edge of my eyes, as the applicator is quite fat and I had to take care not to touch my skin accidently but this was a minor point only.

The effect on my lashes after application was dramatic. My lashes are fine and not that numerous and this made them look much thicker, more plentiful and longer. I really liked this product and I think Max Factor have done a good job, as usual.

I chopped loads of onions to see what the effect of tears/crying would have. Even though it was not advertised as waterproof I wanted to find out how well it could handle that. There was some smudging/loss possible as when I dabbed at my eye with a tissue some mascara came off the lashes, but it did not run. All in all then though not waterproof, it held up to a serious bout of tears from onion chopping and will do as long as you do not smudge it by touching your eyes, though this is sometimes tempting when they are stinging from lots of onion chopping!
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6 of 6 people found the following review helpful
5.0 out of 5 stars Brilliant! 20 July 2009
This mascara is fantastic, I was really suprised by how long and thick my eyelashes really does give a fake lash effect :D I don't even have to use that much. With other mascara's I had to put on about 3 coats to get my eyelashes looking full but with this mascara I only put on one!So another bonus is that you don't use to much and it lasts longer.
I think the reason why it works so well is because of the brush. It's a thick brush that really pulls your eyelashes up as you apply the mascara, but it doesn't leave clumps.

I bought mine for 12.99 at boots, so Amazon is offering a great deal on this. Defiantly get it!
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15 of 16 people found the following review helpful
5.0 out of 5 stars Best mascara I've ever used! 24 Feb 2011
Verified Purchase
I have short fair eyelashes and have tried every brand of mascara (from Collection 2000 to YSL), however based on the reviews here I tried this one, and it is the best I have used by far! My eyelashes look dramatically fuller and longer, and the brush separates them all evenly. Although it does not say waterproof, it does not smudge at all. An excellent purchase, high recommended!
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4 of 4 people found the following review helpful
1.0 out of 5 stars MASCARA 19 Jan 2014
By Gill
Colour Name:Black|Verified Purchase
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Most Recent Customer Reviews
5.0 out of 5 stars good
its a good mascara, it doesnt clot very much if you know how to use it.. it gives your eyelashes full coverage, but natural looking.. it's good.
Published 3 days ago by Jessica
5.0 out of 5 stars vey nice mascara..
makes my eyes look bigger and still 'natural'.. very good price as's more brown than black though and this maybe an disadvantage..
Published 9 days ago by Elena_
4.0 out of 5 stars Gives good coverage and easy to apply
I have been using this for several years and find it does not irritate my sensitive eyes it also gives good coverage,
Published 12 days ago by L Fellows
2.0 out of 5 stars Good but.....
I bought this mascara as a change from my regular one, was not impressed, used twice then put in the bin
Published 18 days ago by Rakibabe
5.0 out of 5 stars my revuew
a great mascara,goes on easily,doesn't look blochy it gives a nice even finish and looks as though I have more lashes than I actually have
Published 19 days ago by Valerie Norman
2.0 out of 5 stars Has no effect at all
I like most max factor products but was extremely disappointed by this mascara and would not purchase it again. Read more
Published 23 days ago by PJW
5.0 out of 5 stars nice
It was as expected, edeyelash look so long and look increased the size of the eyes.
I alwys like that mascara
Published 27 days ago by Sira
3.0 out of 5 stars 1
That False Lash Effect Mascara is ok... But i used to have better mascaras. Just middle,not telling that its bad.But it not make my lashes very nice or special.
Published 1 month ago by rima
5.0 out of 5 stars Best mascara out there
I've been using this mascara for a year now and since first trying it I have been unable to find any other product which does a better job. Read more
Published 1 month ago by Natasha
5.0 out of 5 stars wow
Makes my eyes look fan no need for false lashes with this would defo recommend and will buy again !
Published 1 month ago by miss r k temple
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Colour: Black/Brown