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Max Factor False Lash Effect Waterproof Mascara - Black

from Max Factor
4.1 out of 5 stars 106 customer reviews

RRP: £10.99
Price: £8.58 (£65.50 / 100 ml) & FREE Delivery in the UK on orders over £20. Details
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27 new from £6.95
Please See Description
  • All the positive effects of false lashes with a new black waterproof mascara - full lashes, no smudges
  • Unique Big Brush with patented, thermoplastic elastomer technology and 50% more bristles (vs. Masterpiece Max Mascara)
  • Big Brush contacts and coats more of each lash in every go, sweeping volume right to the tips for length and lift
  • Volumising Liquid Lash formula creates a natural-looking array of full-volume lashes - full lashes, natural look
  • Formula builds volume by allowing the brush to sweep to the tips from the first and each subsequent strokes
£8.58 (£65.50 / 100 ml) & FREE Delivery in the UK on orders over £20. Details In stock. Sold by FragrancesCosmeticsPerfumes and Fulfilled by Amazon. Gift-wrap available.

Frequently Bought Together

  • Max Factor False Lash Effect Waterproof Mascara - Black
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  • Rimmel Exaggerate Waterproof Liquid Eye Liner, Black
Total price: £13.87
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Product Description

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Product Description

Why fake it when you can get a false lash impact with your own lashes? New False Lash Effect Mascara doubles your lash size* with the impact of false lashes without the fuss. It's this season's make up artist must have. The secret is in the lash boosting combination of Max Factor's biggest brush ever combined with patented Liquid LashTM technology. Now with every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100% impact. 100% you.

*thickness volume, appearance vs bare lashes

Max Factor is a highly innovative Brand in the cosmetic market and this is proven by the number of patents it holds and the worldwide success of the Brand. Max Factor products contain innovative technologies that are proven to deliver dramatic look transformations. Max Factor does not manufacture products for Retailer Brands and Private Labels.

Ingredients

C11-12 Isoparaffin, Polyethylene, Disteardimonium Hectorite, Cera Carnauba, Trihydroxystearin, Propylene Carbonate, Tall Oil Glycerides, Pentaerythrityl Hydrogenated Rosinate, Phenoxyethanol, Propylparaben, Tocopheryl Acetate, Panthenol, [+/- CI 77499, CI 77491, CI 77492]


Product details

Size: Please See Description
  • Product Dimensions: 10.2 x 2.5 x 2.5 cm ; 91 g
  • Boxed-product Weight: 50 g
  • Delivery information: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
  • Item model number: 3394863
  • ASIN: B001IZYQPG
  • Date first available at Amazon.co.uk: 22 Oct. 2008
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (106 customer reviews)
  • Amazon Bestsellers Rank: 1,506 in Beauty (See Top 100 in Beauty)

Customer Reviews

Top Customer Reviews

Size: Please See Description Verified Purchase
I bought this after being impressed with the non waterproof version. This is not quite as god. I think the fact ti is a waterproof formula has meant the mixture is a bit more gloopy, and it doews not go on as easily, and it does not look as natural (ok, you may not want it to look natural, as it is menat to look like false lashes, but wht I mean is, lashes are not evenly coated, there are some minor clumps). Overall though, as it is so long lasting once on your lashes, I recommend it, but if you want no clumps at all go for its little sister product the non waterproof one.
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By MousieTung's mum TOP 500 REVIEWERVINE VOICE on 28 April 2011
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I'm really surprised by the negative reviews - this really is the best mascara I have ever used (see updated note at the end), by quite a large margin - and I've tested quite a few! Perhaps it depends on initial lash thickness or style of application, but I've found that most waterproof mascaras are horrible and clumpy. This one applies very smoothly, and you can achieve a really natural effect. If you want a more dramatic effect, you can apply several coats to build up the length and thickness. Whereas most other mascaras I find start clumping after just one or two swipes with the brush, this one I typically apply 4-5 swipes and still no clumps at all. It is almost (but not quite) as good as the lash extensions I used to get (I stopped using these after developing an allergy to the adhesive, and have been searching for a mascara that is halfway decent ever since)

It has a small flaw in that it is not perfectly waterproof - I have had slight pandafication after a swim or vigorous exercise. But I'm still giving it 5 stars, as it is far and away the best mascara I have ever used - easy to apply, very natural looking with light application, and still pretty natural looking with heavy application, and incredibly clump-free, much more so than any other waterproof mascara I have tried that advertises itself as "clump free" (note, I have found that non-waterproof mascaras tend to be less clumpy, but I get slight panda eyes from these after just a couple hours, even without coming near any water or doing any exercise - I guess some people are more prone to this than others)

In summary: Great product! I really hope that Max Factor continues to make this, as it seems that every time I find something that really works for me, it gets discontinued!
Read more ›
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Even an hour after I'll apply it I have to keep an eye on my eyes to make sure that everything is OK. And in case it's not then you've got some serious work to do in order to get rid of the black stain that leaves a waterproof mascara on your eyelids. Moreover it makes the eyelashes look hard, unnatural and sticky. Didn't like it.
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Just the way I like it. Many mascaras claim to be waterproof/smudge-proof but most end up on my lower lid with panda effect. Guess I have oily lids/skin so my mascara has to be truly waterproof & black black for full effect as my skin tone isn't the fairest of them all. Very happy with this product. Lasts all day, keeps the curl up, no smudge, no panda effect. Just need to make sure to clean it off with a good eye makeup remover.
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Used Max Factor mascara for ages. Tried others but always come back to this brand.
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By ELENI on 17 May 2013
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This mascara was extraordinary fabulous! My best friend is so jealous of my eyelashes...We were watching a movie (Notebook) and i was crying and this mascara proved to be waterproof 100%
Buy it..Don't miss this opportunity...My friend is going to buy it too. Thank you amazon for this amazing bargain! From Greece with love!
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I have tried so many waterproof mascaras, always looking for something that stays on all day. This one actually does, without irritation and even when my eyes water (they do a lot) it stays put. Not only that but it does make my lashes look longer so gives a false lash effect that it claims to. Great 😀
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This is fabulous really makes your lashes extra long and extra thick
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