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  • Max Factor False Lash Effect Waterproof Mascara - Black
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Max Factor False Lash Effect Waterproof Mascara - Black


RRP: £10.99
Price: £10.00 (£8.02 / 10 g) & FREE Delivery in the UK. Details
You Save: £0.99 (9%)
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Dispatched from and sold by Amazon. Gift-wrap available.
21 new from £5.35
13.1ml
  • All the positive effects of false lashes with a new black waterproof mascara - full lashes, no smudges
  • Unique Big Brush with patented, thermoplastic elastomer technology and 50% more bristles (vs. Masterpiece Max Mascara)
  • Big Brush contacts and coats more of each lash in every go, sweeping volume right to the tips for length and lift
  • Volumising Liquid Lash formula creates a natural-looking array of full-volume lashes - full lashes, natural look
  • Formula builds volume by allowing the brush to sweep to the tips from the first and each subsequent strokes

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Frequently Bought Together

Max Factor False Lash Effect Waterproof Mascara - Black + Barry M Cosmetics Bold Waterproof Eyeliners Black
Price For Both: £14.40

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Product Description

Size: 13.1ml

Product Description

Why fake it when you can get a false lash impact with your own lashes? New False Lash Effect Mascara doubles your lash size* with the impact of false lashes without the fuss. It's this season's make up artist must have. The secret is in the lash boosting combination of Max Factor's biggest brush ever combined with patented Liquid LashTM technology. Now with every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100% impact. 100% you.

*thickness volume, appearance vs bare lashes

Max Factor is a highly innovative Brand in the cosmetic market and this is proven by the number of patents it holds and the worldwide success of the Brand. Max Factor products contain innovative technologies that are proven to deliver dramatic look transformations. Max Factor does not manufacture products for Retailer Brands and Private Labels.

Ingredients

C11-12 Isoparaffin, Polyethylene, Disteardimonium Hectorite, Cera Carnauba, Trihydroxystearin, Propylene Carbonate, Tall Oil Glycerides, Pentaerythrityl Hydrogenated Rosinate, Phenoxyethanol, Propylparaben, Tocopheryl Acetate, Panthenol, [+/- CI 77499, CI 77491, CI 77492]

Product details

Size: 13.1ml
  • Product Dimensions: 10.2 x 2.5 x 2.5 cm
  • Boxed-product Weight: 50 g
  • Item model number: 3394863
  • ASIN: B001IZYQPG
  • Date first available at Amazon.co.uk: 22 Oct. 2008
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (73 customer reviews)
  • Amazon Bestsellers Rank: 4,688 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

4.0 out of 5 stars

Most Helpful Customer Reviews

14 of 15 people found the following review helpful By MousieTongue's KM TOP 500 REVIEWERVINE VOICE on 28 April 2011
Size Name: 13.1ml
I'm really surprised by the negative reviews - this really is the best mascara I have ever used (see updated note at the end), by quite a large margin - and I've tested quite a few! Perhaps it depends on initial lash thickness or style of application, but I've found that most waterproof mascaras are horrible and clumpy. This one applies very smoothly, and you can achieve a really natural effect. If you want a more dramatic effect, you can apply several coats to build up the length and thickness. Whereas most other mascaras I find start clumping after just one or two swipes with the brush, this one I typically apply 4-5 swipes and still no clumps at all. It is almost (but not quite) as good as the lash extensions I used to get (I stopped using these after developing an allergy to the adhesive, and have been searching for a mascara that is halfway decent ever since)

It has a small flaw in that it is not perfectly waterproof - I have had slight pandafication after a swim or vigorous exercise. But I'm still giving it 5 stars, as it is far and away the best mascara I have ever used - easy to apply, very natural looking with light application, and still pretty natural looking with heavy application, and incredibly clump-free, much more so than any other waterproof mascara I have tried that advertises itself as "clump free" (note, I have found that non-waterproof mascaras tend to be less clumpy, but I get slight panda eyes from these after just a couple hours, even without coming near any water or doing any exercise - I guess some people are more prone to this than others)

In summary: Great product! I really hope that Max Factor continues to make this, as it seems that every time I find something that really works for me, it gets discontinued!
Read more ›
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11 of 12 people found the following review helpful By vh1967 TOP 1000 REVIEWERVINE VOICE on 2 Aug. 2010
Size Name: 13.1ml Verified Purchase
I bought this after being impressed with the non waterproof version. This is not quite as god. I think the fact ti is a waterproof formula has meant the mixture is a bit more gloopy, and it doews not go on as easily, and it does not look as natural (ok, you may not want it to look natural, as it is menat to look like false lashes, but wht I mean is, lashes are not evenly coated, there are some minor clumps). Overall though, as it is so long lasting once on your lashes, I recommend it, but if you want no clumps at all go for its little sister product the non waterproof one.
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2 of 2 people found the following review helpful By William Mason TOP 100 REVIEWER on 4 Jan. 2015
Size Name: 13.1ml
I bought this product for my girlfriend as a Christmas stocking filler last year. My partner is a devotee of Max Factor products and she's happy with this mascara. She tells me that it's easy to apply, not too viscous, fast drying, and long lasting. She's also commented that the mascara wasn't streaky when she wore it on a rainy day earlier this month. The brush applicator is easy to work with and the mascara looks great on the lashes, sexy and seductive. In other words, the product "does what it says on the tin", and importantly, it doesn't leave you with panda eyes when you need to look at your best.
Thank you for reading this review.
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1 of 1 people found the following review helpful By V Batty on 9 Dec. 2014
Size Name: 13.1ml Verified Purchase
Since my usual type was not available I decided to do some auditioning for a replacement. I use waterproof because of wearing lenses. It's a little bulbous beggar and when you first take it out of the container it bears a striking resemblance to a yard brush, something my delicate meagre lashes are not used to. In the end I've had to use the brush from the empty mascara fill it full then pop it back in the old container to take the excess off.

I'm used to a nice graceful wand not a yard brush, one mistake and you have black marks around your eyes. The other came off with cotton wool once you had used soap and water on your face, this comes off but not as easily. One good thing about it though, it doesn't seem to wear off during the day. I've got another lined up to try out when this is finished.j
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By Viv on 23 May 2013
Size Name: 13.1ml
I have been using waterproof masacara for over 20 years and always used max factor aqualash but for some unknowm reason they seemed to have discontinued it and brought out the false lash mascara as a substitute. It is not as good as the aqualash but is almost as good and it does stay on all day. On the down side the wand is incredibly thick and awkward to use, though I am getting used to it now. Saying that I will stick with it as it doesn't irritate my eyes like other brands. In answer to other ladies to who had problems getting waterproof mascara off I have always used clear baby oil to remove it and it comes off no problem and if you leave it on slightly it softens and moisturises the skin around your eyes while you sleep.
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1 of 1 people found the following review helpful By CellaCC on 23 Sept. 2011
Size Name: 13.1ml
Does what it says on the tin! Long lasting, very effective. My daughter and I are very pleased with our purchase and would highly recommend it. You wouldn't be disappointing!
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Size Name: 13.1ml Verified Purchase
Terrible mascara, absolutely awful. 'False length effect', no, I don't think so! It clumps your lashes, makes them look rubbish, won't even fill them out. Do not waste your money on this. Save up to buy Benefit's 'They're Real' or Lancome's 'Hypnose' - Yes, there £19.50/£22.00 respectively, but honestly so much better than these rubbish 'wannabe' mascaras! Max Factor can do better than this, I know it, but definite let down!
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Size: 13.1ml