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Max Factor False Lash Effect Waterproof Mascara - Black


RRP: £10.99
Price: £7.61 (£6.10 / 10 g) & FREE Delivery in the UK on orders over £10. Details
You Save: £3.38 (31%)
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24 new from £6.99
13.1 ml
  • All the positive effects of false lashes with a new black waterproof mascara - full lashes, no smudges
  • Unique Big Brush with patented, thermoplastic elastomer technology and 50% more bristles (vs. Masterpiece Max Mascara)
  • Big Brush contacts and coats more of each lash in every go, sweeping volume right to the tips for length and lift
  • Volumising Liquid Lash formula creates a natural-looking array of full-volume lashes - full lashes, natural look
  • Formula builds volume by allowing the brush to sweep to the tips from the first and each subsequent strokes

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Frequently Bought Together

Max Factor False Lash Effect Waterproof Mascara - Black + Barry M Cosmetics Bold Waterproof Eyeliners Black
Price For Both: £11.60

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Product Description

Size: 13.1 ml

Product Description

Why fake it when you can get a false lash impact with your own lashes? New False Lash Effect Mascara doubles your lash size* with the impact of false lashes without the fuss. It's this season's make up artist must have. The secret is in the lash boosting combination of Max Factor's biggest brush ever combined with patented Liquid LashTM technology. Now with every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100% impact. 100% you.

*thickness volume, appearance vs bare lashes

Max Factor is a highly innovative Brand in the cosmetic market and this is proven by the number of patents it holds and the worldwide success of the Brand. Max Factor products contain innovative technologies that are proven to deliver dramatic look transformations. Max Factor does not manufacture products for Retailer Brands and Private Labels.

Product Description

Finding a high impact volumising mascara that doesn't leave your lashes looking clumpy and clogged can be a challenge. False Lash Effect Mascara is the next generation of mascara. It delivers bold, thick lashes with up to 400% volume but defines and smoothes at the same time for a surprisingly, sleek effect. One swipe of its high tech IFX brush gives a chic, catwalk finish in seconds - no wonder its was the official mascara of Milan Fashion Week!

Product details

Size: 13.1 ml
  • Product Dimensions: 10.2 x 2.5 x 2.5 cm
  • Boxed-product Weight: 50 g
  • Item model number: 3394863
  • ASIN: B001IZYQPG
  • Date first available at Amazon.co.uk: 22 Oct 2008
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Bestsellers Rank: 1,590 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By CJ Savernake TOP 500 REVIEWERVINE VOICE on 28 April 2011
Size Name: 13.1 ml
I'm really surprised by the negative reviews - this really is the best mascara I have ever used (see updated note at the end), by quite a large margin - and I've tested quite a few! Perhaps it depends on initial lash thickness or style of application, but I've found that most waterproof mascaras are horrible and clumpy. This one applies very smoothly, and you can achieve a really natural effect. If you want a more dramatic effect, you can apply several coats to build up the length and thickness. Whereas most other mascaras I find start clumping after just one or two swipes with the brush, this one I typically apply 4-5 swipes and still no clumps at all. It is almost (but not quite) as good as the lash extensions I used to get (I stopped using these after developing an allergy to the adhesive, and have been searching for a mascara that is halfway decent ever since)

It has a small flaw in that it is not perfectly waterproof - I have had slight pandafication after a swim or vigorous exercise. But I'm still giving it 5 stars, as it is far and away the best mascara I have ever used - easy to apply, very natural looking with light application, and still pretty natural looking with heavy application, and incredibly clump-free, much more so than any other waterproof mascara I have tried that advertises itself as "clump free" (note, I have found that non-waterproof mascaras tend to be less clumpy, but I get slight panda eyes from these after just a couple hours, even without coming near any water or doing any exercise - I guess some people are more prone to this than others)

In summary: Great product! I really hope that Max Factor continues to make this, as it seems that every time I find something that really works for me, it gets discontinued!
Read more ›
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10 of 10 people found the following review helpful By vh1967 TOP 1000 REVIEWERVINE VOICE on 2 Aug 2010
Size Name: 13.1 ml Verified Purchase
I bought this after being impressed with the non waterproof version. This is not quite as god. I think the fact ti is a waterproof formula has meant the mixture is a bit more gloopy, and it doews not go on as easily, and it does not look as natural (ok, you may not want it to look natural, as it is menat to look like false lashes, but wht I mean is, lashes are not evenly coated, there are some minor clumps). Overall though, as it is so long lasting once on your lashes, I recommend it, but if you want no clumps at all go for its little sister product the non waterproof one.
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2 of 2 people found the following review helpful By l2l9 on 18 Dec 2013
Size Name: 13.1 ml Verified Purchase
Just the way I like it. Many mascaras claim to be waterproof/smudge-proof but most end up on my lower lid with panda effect. Guess I have oily lids/skin so my mascara has to be truly waterproof & black black for full effect as my skin tone isn't the fairest of them all. Very happy with this product. Lasts all day, keeps the curl up, no smudge, no panda effect. Just need to make sure to clean it off with a good eye makeup remover.
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2 of 2 people found the following review helpful By DoodleinWonderland on 21 Nov 2013
Size Name: 13.1 ml Verified Purchase
This mascara is so waterproof that it lasted my entire wedding day without even the slightest bit of mess! Makes my lashes look great too.
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2 of 2 people found the following review helpful By GeorgiaMaye on 13 May 2011
Size Name: 13.1 ml
Ive been wanting this mascara for a while read loads of review saying it was great but when i recived it i was very disapointed as it made my lashes very clumpy the mascara wand was too big which made it very messy and because it is waterproof made it a nightmare to get off,it did make my lashes look longer and fuller but i do not recomend this mascara as there are many more which would be a lot better and cheaper.
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1 of 1 people found the following review helpful By Pink Elephant on 22 Sep 2013
Size Name: 13.1 ml Verified Purchase
Its a great product. It lasts long, and the brush is great and easy to work with. It gives you beautiful black lashes, everything a girl is looking for in a mascara :)
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1 of 1 people found the following review helpful By Laura Tanner on 14 Sep 2013
Size Name: 13.1 ml Verified Purchase
I usually have high expectations for max factor but I thought the brush was very think and hard to apply without catching skin round eye. Does smudge easy while applying also mascara seemed dry like it had been left open.
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1 of 1 people found the following review helpful By LICKEY XUE on 24 April 2013
Size Name: 13.1 ml Verified Purchase
When I receive the product, i'm very excited it is really good. I lie it very much. Hope every one like it
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Size: 13.1 ml