This is the first time I've ever used this brand and I was pleasantly surprised. I'm a die-hard Bobbi Brown fan - their mascara is fantastic, and while this wasn't quite up to the same level as Bobbi Brown's Everything mascara, I think it comes pretty darn close at a significantly lower price. The most important thing, for me, is that it doesn't make my lashes hard and brittle like some mascaras do. This creates quite a natural look, so it probably isn't the mascara for you if you want eyelashes like a pantomime queen (it takes all sorts). My only negative comment is that it smudges quite a bit when you take it off but that could be the fault of my make up remover, not the mascara.