"He is the King of Kiss 'n' tell, the Guru of Gossip . . . Like many of the stories he purveys, Clifford's own is a bit of a romp." (Express
"Suburban sex parties, affairs and secret deals with call-girls and brothel madams, Max Clifford has enough juicy gossip to make your eyes pop out. Only this time it's about him." (Mirror
"If you liked Piers Morgan's The Insider, you'll love this from the daddy of tabloid splashes." (Tatler
From the Publisher
Max has become a symbol for our age, one of the most influential figures in today's society and a household name, frequently called upon by the media to pass judgement on celebrity matters. More often than not Max brilliantly silences radio and TV audiences by putting in perspective the problem of celebrities misbehaving a recent example being his views on Kate Mosss behaviour. Max more than anyone understands the pact that people make when they become celebrities and the responsibilities that they have to their public. But nowadays these are very complex issues and Max serves a purpose in guiding these people through the various minefields and by making himself available to the media, he tries to clarify the issues that these people have to grapple with. However normally only short sound bites broadcast his message and his motives are often misconstrued, sometimes deliberately, and that is one of the main reasons Max decided to write a book. The other reason was Angela Levin; and Max astutely recognised that he could search forever and find no more trusty observer and chronicler than Angela. During the course of writing this wonderful, entertaining and I believe important book she became, if you will, a female Boswell to Maxs Samuel Johnson.