I watched this again recently, knowing how much I had enjoyed it before, but I found myself enjoying it even more. It appears to be a simple tale of a cynical but ambitious film producer arriving in a small Florida backwater to promote a horror movie about a man who turns into a giant ant (Mant!) at the height of the Cuban missile crisis. In fact, it's about so much more.
It's a film about the nature of fear, a tender coming-of-age comedy, a nostalgic eulogy to the days of 'atomic age' monster films and their whacky promotional gimmicks (John Goodman's producer is clearly based on William Castle who, among other things, electrocuted his audiences during The Tingler and had a plastic skeleton fly over their heads like an emaciated Mary Poppins in The House on Haunted Hill) and, most of all, it's a film about our love of going to the pictures as eloquent as Cinema Paradiso.
As in Peter Bogdanovich's Targets, the comically ludicrous film-within-a-film and its absurd horror cliches contasts with a much more real horror going on off-screen - here Krushchev and Kennedy taking the world to the brink of armageddon.
Everything about this film is spot on: John Goodman is at his very best and the rest of the cast, though largely unknown, never put a foot wrong. The teenage hero, Simon Fenton, is actually a British actor (perfect American accent) who later appeared in The Bill! The cinema is one you would love to be your local picture house - such a contrast to the multiplexes of today. The satirical critique of mutually assured distruction may be less shrill than in Dr Strangelove but is more human and therefore, to me, more powerful. Even the use of period music is perfect, in particular of The Lion Sleeps Tonight as the crisis is averted and the world sleeps soundly again...for now.