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'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University 'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of Journalism
Product Description
"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
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3 of 3 people found the following review helpful
Format:Paperback
The academic side of public relations is often overlooked, but author Anthony Davis plunges in and takes a formal look at the often misunderstood practice of PR. Davis has given a lot of thought to the theories that drive PR, and the various behavioral and attitudinal models PR professionals should know. Occasionally, this gets densely academic, as he loses sight of the forest to dwell on specific trees. But, Davis is diligent in presenting almost every environmental factor that affects the practice of PR. With regard for the amount of work it would take to put all the ideas he has gathered and generated into practice, we recommend this book to veteran PR professionals, to the author's fellow academicians and to students, who should use it for background to complement their PR courses.
1 of 1 people found the following review helpful
Format:Paperback
A totally reliable source of information which helped me pass the first of my CIPR exams. Excellent book.
Format:Paperback
I bought this as a core text for a MSc in PR. I think the book was simply okay as an introduction to PR. It might have short useful bits but overall the book is a bit of a drag, goes in circles and unnecessary complicates things instead of coming straight to the point. I prefer other contributors in the field of PR such as Gregory, Cutlip etc.
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