Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
26 used & new from £5.55
Have one to sell? Sell yours here
 
   
Mastering Public Relations 2nd Edition (Palgrave Master Series (Business))
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) (Paperback)

by Davis A (Author)
4.5 out of 5 stars See all reviews (2 customer reviews)
RRP: £22.94
Price: £12.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £9.95 (43%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Usually dispatched within 6 to 9 days.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

20 new from £8.48 6 used from £5.55
Other Editions: RRP: Our Price: Other Offers:
Paperback 16 used & new from £2.75

Frequently Bought Together

Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) + The Public Relations Handbook: 6 (Media Practice) + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Price For All Three: £42.62

Some of these items ship sooner than the others. Show details

Customers Who Bought This Item Also Bought

The Public Relations Handbook: 6 (Media Practice)

The Public Relations Handbook: 6 (Media Practice)

by Alison Theaker
3.1 out of 5 stars (8)  £21.84
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott
3.8 out of 5 stars (13)  £7.79
PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1

PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1

by Anne Gregory
3.5 out of 5 stars (4)  £16.14
PR in Practice: Effective Writing Skills for Public Relations: 20

PR in Practice: Effective Writing Skills for Public Relations: 20

by John Foster
3.7 out of 5 stars (3)  £13.49
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)

PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)

by Sir Richard Branson
4.8 out of 5 stars (5)  £7.14
› Explore similar items

Product details

  • Paperback: 240 pages
  • Publisher: Palgrave; 2Rev Ed edition (10 Aug 2007)
  • Language English
  • ISBN-10: 0230549306
  • ISBN-13: 978-0230549302
  • Product Dimensions: 23.2 x 15.2 x 1.8 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 180,576 in Books (See Bestsellers in Books)

    Popular in this category:

    #71 in  Books > Business, Finance & Law > Sales & Marketing > Public Relations

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Need PR that works?
   www.edencancan.com    London agency shortlisted for 'Agency of the Year' award 
Immediate Impact PR
   www.satellitempr.com    Marketing Public Relations for environment architecture building 
Public Relations
   www.PublicRelationsSecrets.co.uk    The Truth about Public Relations from Leading UK PR expert 
  
 

Product Description

Product Description
"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

About the Author
ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below
(1)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Mastering Public Relations 2nd Edition (Palgrave Master Series (Business))
67% buy the item featured on this page:
Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) 4.5 out of 5 stars (2)
£12.99
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)
10% buy
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) 4.8 out of 5 stars (5)
£7.14
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
10% buy
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 3.8 out of 5 stars (13)
£7.79
Public Relations for Dummies
8% buy
Public Relations for Dummies 4.0 out of 5 stars (1)
£6.99
Explore similar items
 

Customer Reviews

2 Reviews
5 star:
 (1)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
3 of 3 people found the following review helpful:
4.0 out of 5 stars A detailed, academic look at public relations, 14 Jun 2007
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This review is from: Mastering Public Relations (Palgrave Master) (Paperback)
The academic side of public relations is often overlooked, but author Anthony Davis plunges in and takes a formal look at the often misunderstood practice of PR. Davis has given a lot of thought to the theories that drive PR, and the various behavioral and attitudinal models PR professionals should know. Occasionally, this gets densely academic, as he loses sight of the forest to dwell on specific trees. But, Davis is diligent in presenting almost every environmental factor that affects the practice of PR. With regard for the amount of work it would take to put all the ideas he has gathered and generated into practice, we recommend this book to veteran PR professionals, to the author's fellow academicians and to students, who should use it for background to complement their PR courses.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5.0 out of 5 stars EXAM HELP, 7 Mar 2009
By Susie Q (Langbank, Renfrewshire) - See all my reviews
A totally reliable source of information which helped me pass the first of my CIPR exams. Excellent book.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

Health & Beauty at Amazon.co.uk

Elemis Resurface and Renew Skin Care Gift Set of 4 Products
From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

›Discover Health & Beauty

  

Beauty without the Beast

Olay Regenerist Daily 3 Point Treatment Cream
From au naturel to party glam, we have all the best names in cosmetics and skincare.

›Discover Beauty at Amazon.co.uk

  

Train Hard...Play Hard

Nike, Gola, Converse, and more
Gear up with up to 60% off athletic and outdoor shoes.

›Shop now

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates