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Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) (Paperback)

by Davis A (Author)

4.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 240 pages
Publisher: Palgrave; 2Rev Ed edition (10 Aug 2007)
Language English
ISBN-10: 0230549306
ISBN-13: 978-0230549302
Product Dimensions: 23.2 x 15.2 x 1.8 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 232,129 in Books (See Bestsellers in Books)
Popular in this category:
#90 in Books > Business, Finance & Law > Sales & Marketing > Public Relations

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Product Description

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

About the Author

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

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3 of 3 people found the following review helpful:

4.0 out of 5 stars A detailed, academic look at public relations, 14 Jun 2007

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

This review is from: Mastering Public Relations (Palgrave Master) (Paperback)

The academic side of public relations is often overlooked, but author Anthony Davis plunges in and takes a formal look at the often misunderstood practice of PR. Davis has given a lot of thought to the theories that drive PR, and the various behavioral and attitudinal models PR professionals should know. Occasionally, this gets densely academic, as he loses sight of the forest to dwell on specific trees. But, Davis is diligent in presenting almost every environmental factor that affects the practice of PR. With regard for the amount of work it would take to put all the ideas he has gathered and generated into practice, we recommend this book to veteran PR professionals, to the author's fellow academicians and to students, who should use it for background to complement their PR courses.

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5.0 out of 5 stars EXAM HELP, 7 Mar 2009

By	Susie Q (Langbank, Renfrewshire) - See all my reviews

A totally reliable source of information which helped me pass the first of my CIPR exams. Excellent book.

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