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Mastering Public Relations (Palgrave Master Series (Business)) Paperback – 10 Aug 2007


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Product details

  • Paperback: 256 pages
  • Publisher: Palgrave Macmillan; 2nd edition edition (10 Aug 2007)
  • Language: English
  • ISBN-10: 0230549306
  • ISBN-13: 978-0230549302
  • Product Dimensions: 15.6 x 1.4 x 23.4 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 383,931 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University

'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of Journalism

About the Author

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

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Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Rolf Dobelli TOP 500 REVIEWER on 14 Jun 2007
Format: Paperback
The academic side of public relations is often overlooked, but author Anthony Davis plunges in and takes a formal look at the often misunderstood practice of PR. Davis has given a lot of thought to the theories that drive PR, and the various behavioral and attitudinal models PR professionals should know. Occasionally, this gets densely academic, as he loses sight of the forest to dwell on specific trees. But, Davis is diligent in presenting almost every environmental factor that affects the practice of PR. With regard for the amount of work it would take to put all the ideas he has gathered and generated into practice, we recommend this book to veteran PR professionals, to the author's fellow academicians and to students, who should use it for background to complement their PR courses.
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1 of 1 people found the following review helpful By Susie Q on 7 Mar 2009
Format: Paperback
A totally reliable source of information which helped me pass the first of my CIPR exams. Excellent book.
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Format: Paperback
I bought this as a core text for a MSc in PR. I think the book was simply okay as an introduction to PR. It might have short useful bits but overall the book is a bit of a drag, goes in circles and unnecessary complicates things instead of coming straight to the point. I prefer other contributors in the field of PR such as Gregory, Cutlip etc.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
A detailed, academic look at public relations 14 Jun 2007
By Rolf Dobelli - Published on Amazon.com
Format: Paperback
The academic side of public relations is often overlooked, but author Anthony Davis plunges in and takes a formal look at the often misunderstood practice of PR. Davis has given a lot of thought to the theories that drive PR, and the various behavioral and attitudinal models PR professionals should know. Occasionally, this gets densely academic, as he loses sight of the forest to dwell on specific trees. But, Davis is diligent in presenting almost every environmental factor that affects the practice of PR. With regard for the amount of work it would take to put all the ideas he has gathered and generated into practice, we recommend this book to veteran PR professionals, to the author's fellow academicians and to students, who should use it for background to complement their PR courses.
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