Mastering Fashion Buying and Merchandising Management
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Product Description
Product Description
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
About the Author
TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business
DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton
They are authors of Mastering Fashion Marketing
DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton
They are authors of Mastering Fashion Marketing
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Customer Reviews
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
I am fashion business entrepreneur and also a fashion designer. Although I ve been trained in many areas of management within start ups companies and studied fashion design, i knew I needed to read more about fashion retailing. I bought this book to help me to understand more specifically the dynamics of a business structure within the fashion retailing industry and the balance between business and design.
I must say that this book is almost like a bible to me. It is a very good base to start organising a start up...but of course business is an art and there is not a definite picture to it and one have to adapt things. But the authors of this book achieved their goal in compiling it.
:-D quite long but the book deserves a long review!
I must say that this book is almost like a bible to me. It is a very good base to start organising a start up...but of course business is an art and there is not a definite picture to it and one have to adapt things. But the authors of this book achieved their goal in compiling it.
:-D quite long but the book deserves a long review!
16 of 17 people found the following review helpful
Format:Paperback
This book is extremely well written and great as an introduction to many areas of the fasion industry. Very easy to read. It is very thorough, and has a sense of humour too.
I am actually lucky enough to currently be a student to one of the authors of this book, and it is as good as being in one of his lectures.
I have worked myself in fashion and was able to indentify with many chapters in this book from my own experiences, - plus, there are plenty of new areas that I have learnt about!
26 of 28 people found the following review helpful
Format:Paperback
An easy read even for the fashion layman, all idea's behind buying,marketing and merchandising exposed, I researched topics in a business library prior to reading the book, only to discover that it was a waste of time because everything I needed was in the book...
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Most Recent Customer Reviews
Brilliant
This book was so useful. I read the book before I had an interview with arcadia for a Merchandising role and I so glad I did!!! Helped me a lot!
Published 18 months ago by Lucinda
Great book
This book will provide an excellent introduction to fashion buying and merchandising management.
It will help any novice understand the basics of the two functions as... Read more
It will help any novice understand the basics of the two functions as... Read more
Published on 17 Jun 2009 by Ms. V. L. Ward
The Complete Handbook on buying and merchandising
I bought this book whilst embarking on a career in merchandising. It proved to be a fantastic introduction to the key principles of buying and merchandising. Read more
Published on 17 Jan 2009 by Mr. A. Furlong
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