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Master Data Management (The MK/OMG Press) Paperback – 16 Sep 2008

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Frequently Bought Together

Master Data Management (The MK/OMG Press) + MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E + Data Governance: How to Design, Deploy and Sustain an Effective Data Governance Program (The Morgan Kaufmann Series on Business Intelligence)
Price For All Three: £103.87

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Product details

  • Paperback: 300 pages
  • Publisher: Morgan Kaufmann; 1 edition (16 Sept. 2008)
  • Language: English
  • ISBN-10: 0123742250
  • ISBN-13: 978-0123742254
  • Product Dimensions: 19 x 1.7 x 23.5 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 748,526 in Books (See Top 100 in Books)

More About the Author

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Product Description


David gives sound, practical advice for business leaders and managers planning a real implementation. His material covers the key business, operational and technical elements of an enterprise reference data and master data program. He delivers a clear description of the functional and technical solutions that are available to business managers. David provides insights that can help business and technology managers to improve strategic planning, manage organizational change and simplify the operational integration of systems and business processes." - Justin S. Magruder, Vice President, Enterprise Information Strategy & Management, Freddie Mac Few people can serve as both an academic and a practitioner. David Loshin is one of those people and he is superbly qualified to bring sense to the topic of master data management. He has brought all his skills and experience together in this book. Anyone that is embarking on a master data management initiative will find this book a great resource, from the initial efforts to understanding the business value of master data to the methodical approach to implementation. - Tony Fisher, President, DataFlux "With his new book on MDM, David Loshin has created a comprehensive overview of a complex topic that should be one of the top 5 priorities for CIOs: to transform an enterprise through superior management of its critical business data. Much like the SOA market, MDM needs a separate category of best practices to address the hard business problems that can only be solved through better data governance. This book does a wonderful job of posing these challenges and positing some solutions. A must-have guide for those looking to understand the IT and business issues around master data management - Anurag Wadehra, Senior VP, Marketing & Product Management, Siperian Similar to David's other books on data management; Master Data Management shares a deep understanding of how critical business issues are addressed through the managed integration of emerging technologies. This book provides a full-scale exposition on the benefits and the challenges of master data integration; describes approaches to justify, initiate and design a master data management (MDM) program; and guides the reader in a process to evaluate the numerous methods and solutions to determine the approach that best addresses the organization's needs. This book delivers the content in the easily read, pragmatic style that has made David Loshin one of the most popular experts for both our business and technology visitors at (Business Intelligence Network). - Ron Powell, Editorial Director, Business Intelligence Network, "Master data management is a new field of endeavor with deep roots in data quality management. As such, there is no better person than David Loshin to help data practitioners not only understand the intricacies of MDM but implement it successfully. This how-to manual birthed from long experience is a must-read for aspiring MDM managers and developers. - Wayne Eckerson, Director, TDWI Research "David Loshin continues the important MDM conversation by highlighting the specific technology frameworks and tactics necessary for MDM success. This book offers a spot-on look at the components of MDM--and why enterprise master data should be treated as a core corporate asset." - Jill Dyche, Partner, Baseline Consulting, Author of Customer Data Integration: Reaching a Single Version of the Truth "David Loshin has a knack for getting to the bottom of the issue. By tackling the critical issues of making Master Data Management successful, he demystifies this "black art" and helps the reader understand where the value lies; by synchronizing business practices with data management, David shows how real business value is driven not with technology, but with sound, well thought out practices that deliver time after time." - Bill Hewitt, President & CEO, Kalido This is a very important book, and it is both necessary and timely. It helps to clear up misunderstandings of Master Data Management, and offers practical help for MDM implementers. It is required reading for everyone involved in data management. The practice of MDM is essential, and this book facilitates that practice. - Bonnie K. O'Neil, Senior Data Architect, Caridian BCT

About the Author

David Loshin is President of Knowledge Integrity, Inc. a company specializing in data management consulting. The author of numerous books on performance computing and data management, including 'Master Data Management' (2008) and 'Business Intelligence - The Savvy Manager's Guide' (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

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Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By M. Sear on 24 July 2009
Format: Paperback Verified Purchase
MDM is not really a fascinating subject for a book. But this manages to make it so boring that honestly, it was like swimming through treacle reading it. By the end of the first 20 pages I was wondering if 20 pages is all MDM deserves is there enough for a book?). For me the jury is still out, although this book will remain as a "reference" for me, so it continues to justify the purchase. Just dont expect it to be an interesting read .....
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1 of 1 people found the following review helpful By Targus on 12 Nov. 2009
Format: Paperback
This book is a comprehensive resource that has proved increadibly usefull in my day to day MDM implementation. It provides a constant source of refrence as well as the 'soup to nuts' process for MDM deployment. You will not find a book that covers the concepts of MDM as well as this.
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1 of 3 people found the following review helpful By Gary Clarke on 7 July 2011
Format: Kindle Edition Verified Purchase
I was very disappointed with this book - of course data quality is important for any business - unfortunately this book will not help you achieve it.

If you work for a big consulting firm and want some slide deck material to bore people to death with or your doing an mba course in talking about business rather than executing business - then maybe of value to you.

If you work in the real world then you will find little of value - it just regurgitates cliches and stating the obvious all the time - I am well aware that in a room full of people there is a good chance that 2 persons will have the same birthday - I know workers spell company names differently - so what duh!

The problem with this book it is not practical - like Joe Celko or Itzik Ben-Gan or Stephan Faroult - brilliant authors who who fill their books full of elegant solutions, to real world data management problems.

This book is NOT theoretical either - like for example the superb books from Chris Date - they are hard going, but well worth investing time in reading many times.

This book is in-between in wishy washy no-mans land - therefore of zero or little value to someone in business.

The only way to achieve master data quality is using the power of a relational database - simple!
So I've concluded that to learn about achieving data quality - one is better off reading good books on database design - rather than this faddish type of book.
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Most Helpful Customer Reviews on (beta) 18 reviews
8 of 9 people found the following review helpful
A must read for anyone involved in implementing or planning MDM 24 Aug. 2009
By Davida Berger - Published on
Format: Paperback
Between this book and David's articles at the business intelligence network, there is a great convergence of information about the criticality of instituting data governance as a key success factor for master data management.

As one of the organizers of the annual Data Governance conference, I can say that not only are David's tutorials among the most popular at the conference, his methods for presenting complex technical material in a thoughtful manner are widely recognized across the data management industry. If you are in any way involved in the investigation, planning, or implementation of a master data management program, you must read this book.
3 of 3 people found the following review helpful
Required Reading for Any MDM Project Manager 12 Nov. 2009
By Data Man - Published on
Format: Paperback
David's book is ambitious in that it covers most, if not all, of a very complex topic - master data management. I'm pleased to say that this book delivers on the ambition. The book starts by defining the terms of MDM and some of the business drivers behind such an initiative. The chapters to follow cover the people, process and technology you need to have a successful MDM program. The book aptly describes the intersection of MDM and data governance, which to some, can be a bit of a mystery. We are then taken into some very powerful detail on setting up the data model, providing data quality, managing data lineage, and other important technical aspects of master data management. The book ends with tips and techniques on creating plans for your MDM initiative that will be sure to get you funded for the project. I haven't covered it all here in this review, but as my title states, this should be required reading for anyone embarking on a master data management project.
13 of 18 people found the following review helpful
Cheap in quality and poor in content: don't waste your money. 9 Nov. 2009
By S. Moro - Published on
Format: Paperback Verified Purchase
This book was a huge disappointment. It is cheap in quality and poor in content. If you are trying to learn something USEFUL about MDM, look elsewhere. If you have never worked on data management and governance, you might indeed learn some high level concepts, but if you look for something technical, something more specific than catchy phrases like "data is all about the people", then you are wasting your time and money.
I was expecting this book to be what Ralph Kimball's works are for data warehousing and multidimensional modeling; instead, at best this could be a "sales pitch" for executives with zero technical background.
Besides that, the author might be a genius of MDM (as portrayed in other reviews), but diagrams and examples provided in the book are so "cheap" that they convey the impression that the product was simply put together to make a quick buck.
That is of course just my humble opinion, and I don't expect every book to be a piece of art (see Edward Tufte's works), but for $50+ I would expect something more, especially from MK/OMG Press.
1 of 1 people found the following review helpful
Mark Allen, co-author "Master Data Management in Practice: Achieving True Customer MDM" 5 Nov. 2011
By Mark S. Allen - Published on
Format: Kindle Edition
Anyone planning or implementing an MDM initiative should have David Loshin's "Master Data Management" book at hand. MDM implementation strategies can vary significantly depending on the business context and the system platforms involved, but regardless of the approach taken, the guidance, examples, and explanations that are provided throughout this book will continually serve as an invaluable reference from start to finish of an MDM initiative. Even though I consider myself an experienced and knowledgeable practitioner in the MDM and data governance arena, I continually find myself pulling out this book for reference or refresh on many of the topics that David covers.
5 of 7 people found the following review helpful
The book gets it right: MDM is more than the technology 29 Oct. 2008
By D. Teachey - Published on
Format: Paperback
David Loshin has been writing and consulting on MDM for years, and he used this experience to write the most comprehensive, ambitious and valuable book on MDM. Companies are struggling to understand what their data means across applications and systems, but the impulse to view MDM as just "the next great technology" is wrong and possibly dangerous. Loshin spends the a good portion of the book on the "softer" side of MDM - the people, processes and infrastructure needed to support a master data effort. This is the part that people often overlook, but they pay for it eventually.

This book is a must-read for any company considering, planning or implementing a master data management initiative. You'll learn things that can save you months (or years) and untold financial resources. More importantly, you'll get the expertise you need to design a workable framework for MDM that works.
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