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Product Description
"Every planner needs this book – and the brave ones will give it to their clients, too." (Admap, November 2007)
"A valuable reference book for today′s practitioners, as well as a unique source of sophisticated, contemporary thinking." (Retail & Leisure International, December 2007)
"...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout." (Market Leader, Winter 2007)
Review
"Every planner needs this book – and the brave ones will give it to their clients, too." (Admap, November 2007)
"A valuable reference book for today′s practitioners, as well as a unique source of sophisticated, contemporary thinking." (Retail & Leisure International, December 2007)
"...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout." (Market Leader, Winter 2007)
"Reading the book is terribly easy as well as informative. Stephen King was a model of brevity and clarity..." (Mike Imms, 29th January 2008)
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