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This new edition further explores the connection between the cultural analysis provided by the contemporary philosopher Jean Baudrillard and the new ′star′ of global culture – architecture.
In a world in which images have become a substitute for reality – i.e. simulacra capable of both stimulating and satisfying collective needs – the question arises as to whether architecture could be seen as a ′super–fetish′, capable of both mirroring and shaping western society′s culture and identity.
The aim of this book is thus to provide new methodologies and to suggest new meanings for the comprehension and development of contemporary architecture. In Baudrillard′s terms, architecture could be seen as the supreme medium of contemporary visual culture, especially in its potential to influence the individual′s perception of reality as a component of the mass–media system. This kind of cultural analysis of the built environment and its effect on everyday life is still a relatively new phenomenon – both in the fields of critical theory and even more so in mainstream architectural criticism.
This book, which forms a significant resource on the work of an immensely important writer, should appeal to a wide range of readers. Through highly evocative writing, it provides a theoretical, illuminating pathway for everyone who, either directly or indirectly, is involved or interested in architecture, urbanism and related subjects.
In a world in which images have become a substitute for reality – i.e. simulacra capable of both stimulating and satisfying collective needs – the question arises as to whether architecture could be seen as a ′super–fetish′, capable of both mirroring and shaping western society′s culture and identity.
The aim of this book is thus to provide new methodologies and to suggest new meanings for the comprehension and development of contemporary architecture. In Baudrillard′s terms, architecture could be seen as the supreme medium of contemporary visual culture, especially in its potential to influence the individual′s perception of reality as a component of the mass–media system. This kind of cultural analysis of the built environment and its effect on everyday life is still a relatively new phenomenon – both in the fields of critical theory and even more so in mainstream architectural criticism.
This book, which forms a significant resource on the work of an immensely important writer, should appeal to a wide range of readers. Through highly evocative writing, it provides a theoretical, illuminating pathway for everyone who, either directly or indirectly, is involved or interested in architecture, urbanism and related subjects.
From the Back Cover
This new edition further explores the connection between the cultural analysis provided by the contemporary philosopher Jean Baudrillard and the new ‘star’ of global culture – architecture.
In a world in which images have become a substitute for reality – i.e. simulacra capable of both stimulating and satisfying collective needs – the question arises as to whether architecture could be seen as a ‘super–fetish’, capable of both mirroring and shaping western society’s culture and identity.
The aim of this book is thus to provide new methodologies and to suggest new meanings for the comprehension and development of contemporary architecture. In Baudrillard’s terms, architecture could be seen as the supreme medium of contemporary visual culture, especially in its potential to influence the individual’s perception of reality as a component of the mass–media system. This kind of cultural analysis of the built environment and its effect on everyday life is still a relatively new phenomenon – both in the fields of critical theory and even more so in mainstream architectural criticism.
This book, which forms a significant resource on the work of an immensely important writer, should appeal to a wide range of readers. Through highly evocative writing, it provides a theoretical, illuminating pathway for everyone who, either directly or indirectly, is involved or interested in architecture, urbanism and related subjects.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
As far as I know, this book is the first of its kind on Baudrillard. For the very first time, it explores and highlights one of the philosopher's main and often underestimated interests: architecture. Something of which Baudrillard himself must have not be aware of until the very last stage of his career and allegedly being blurred by the fashionable and misunderstood issue of hyperreality. I like the book preminently for two reasons: the presence of either out-of-catalogue or previously unpublished material and a number of illuminating essays for further systematization and research. The author's introduction also offers an innovative theoretical approach which I hope is being developed into a further publication. I just wish the interview was longer...
1 of 1 people found the following review helpful
Format:Paperback
I have just started reading the book, but as a teacher in architecture I am finding the thoughts of Mr. Proto, very interesting, I agree with him in the idea of modern consumption of the image... I would like architecture to be the dwelling of human and not the image we buy...
Most Helpful Customer Reviews on Amazon.com (beta)
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1 review
5 of 5 people found the following review helpful
architecture: the biggest "show" of power and consumism
1 April 2004
Format:Hardcover
This book is very interesting for phylosophers as well as architects/designers, but also for all the people who wants to be politically active.
It is s review of essays by Jean Baudriallard, a french phylosopher and a real genius of our times. As in most of his books, he explains perfectly how our society works, this time he uses architecture to tell us new things about our life.
We live in the "dream of democracy" because the real political power is an effect of the communicational power (that is to say: money to buy advertising). How architecture explains it?
Take the centre pompidou, for example. People think to go there to see the works of art, but most of them are just getting into a temple of culture to make their own show: the mass getting into aristicracy. It's all a big farce...
The transparency of the walls and the exibition of the structures is showing the box and revealing the inside. This is the obscene of our society, the pornography of reality, that is to say - in few words - an over-exibition of it.
We are all so used to be part of a show, to be "other from ourselves" that we are now missing reality.
Please, notice also the foreword by Francesco Proto, that suggests new idea about the "doubleness" of contemporary society.
Forgive my poor english and have a good reading!
It is s review of essays by Jean Baudriallard, a french phylosopher and a real genius of our times. As in most of his books, he explains perfectly how our society works, this time he uses architecture to tell us new things about our life.
We live in the "dream of democracy" because the real political power is an effect of the communicational power (that is to say: money to buy advertising). How architecture explains it?
Take the centre pompidou, for example. People think to go there to see the works of art, but most of them are just getting into a temple of culture to make their own show: the mass getting into aristicracy. It's all a big farce...
The transparency of the walls and the exibition of the structures is showing the box and revealing the inside. This is the obscene of our society, the pornography of reality, that is to say - in few words - an over-exibition of it.
We are all so used to be part of a show, to be "other from ourselves" that we are now missing reality.
Please, notice also the foreword by Francesco Proto, that suggests new idea about the "doubleness" of contemporary society.
Forgive my poor english and have a good reading!
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