- Hardcover: 368 pages
- Publisher: Harvard Business School Press (1 Nov 1992)
- Language English
- ISBN-10: 0875843727
- ISBN-13: 978-0875843728
- Product Dimensions: 24.2 x 16.3 x 3.9 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 713,209 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
The mass production of standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. As Joe Pine makes clear, innovative companies are embracing a new paradigm of management--mass customization--that allows them to create greater variety and customization in their products and services at competitive prices, or better. He explains mass customization in its historical context, demonstrates why mass production cannot work in turbulent industries, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentary on when and how managers in both service and manufacturing industries can make the transition to mass customization. He details the strategies, methods, and organizational transformations required to develop, produce, market, and deliver individually customized goods and services, and shows managers how to analyze their own industries to determine if they should shift to mass customization. Also available in paperback; ISBN 0875849466, $16.95.
About the Author
B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).
Inside This Book
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First Sentence
THERE once was an economic power that dominated the world's industrial production. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
THERE once was an economic power that dominated the world's industrial production. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
2 of 3 people found the following review helpful
Format:Hardcover
What a refreshing book that is inendated with facts and research, yet the concepts have implementable steps to move your organization into the personalization future. Indeed this author "gets it" when it comes to the individualized services and products that every company should adopt.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
11 of 13 people found the following review helpful
He gets it.
8 Nov 1998
Format:Hardcover
What a refreshing book that is inendated with facts and research, yet the concepts have implementable steps to move your organization into the personalization future. Indeed this author "gets it" when it comes to the individualized services and products that every company should adopt.
2 of 2 people found the following review helpful
useful but a bit oudated
6 Nov 2001
Format:Paperback
After reading the book, I found a clearer picture about mass customization. Mass customization is now widely used by many businesses, but we may not know how it operates!
In this book, it tells you how you should change your business operation to mass customization step by step, also tell you 5 methods to customize your products or services. And these 5 methods are useful and practicable for designing how the business enter the market.
The stucture of the book is clear, give a full description on the development of the operation, from mass production to mass customization , and the pros and cons of those two operations, followed with the detail explanation on mass customization.
However, I think it's a bit outdated because all the things around us are mass customized and we do not have to decide whether we should change to customized operation or not, but to decide the degree of the customization.
In this book, it tells you how you should change your business operation to mass customization step by step, also tell you 5 methods to customize your products or services. And these 5 methods are useful and practicable for designing how the business enter the market.
The stucture of the book is clear, give a full description on the development of the operation, from mass production to mass customization , and the pros and cons of those two operations, followed with the detail explanation on mass customization.
However, I think it's a bit outdated because all the things around us are mass customized and we do not have to decide whether we should change to customized operation or not, but to decide the degree of the customization.
1 of 1 people found the following review helpful
Fantastic for Internet Entrepreneurs
13 Aug 2005
Format:Paperback
Fantastic! The fact that this book was written in 1993 is particularly astounding, as its ideas are still cutting edge today. Internet entrepreneurs need to read, re-read, and workshop this book, as it is particularly useful from both a practical and conceptual standpoint in helping companies realize how their business models need to change once they begin to participate in markets where supply is infinite -- an issue that strikes at the core of e-commerce.
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