After decades of brushing my teeth with the usual American choices I bought a tube of Marvis Jasmine Mint on a whim while traveling. Using it is such a pleasant experience that I actually look forward to brushing my teeth not just to have a clean set of choppers but for the taste. It foams in your mouth more than Crest, Colgate, etc. and rinses out more easily. Expensive? Yes, but when one considers that you brush at least twice a day it seems a reasonable amount to have a truly exemplary product. I'd give it five stars except it is expensive....though, in my opinion, worth it. I look forward to trying the other flavors. BTW, my father's a dentist, my father-in-law's a dentist, my sister's a hygentist, two cousins are dentists.....Happy teeth run in the family!