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This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Informative, concise, dynamic, essential!,
By A Customer
This review is from: Marks of Excellence: History and Taxonomy of Trademarks (Paperback)
Showcases the world's better-known trademarks, how they came into existence and what they have come to signify in a global marketplace crammed full of logos and symbols of every possible denomination. The historical introduction of the trademark provides a sound basis for the examples which flow freely on later pages. A tad too many Scandinavian examples for my liking, but assuming Per Mollerup (the author) hails from this part of the world I guess we can forgive him his over-indulgence. This book will provide a source of interest and inspiration to many a scholar, marketeer, designer or member of the public. Loved the black matt-lam cover but it still remains the worst colour in the world for highlighting clammy pawprints! Marks of Excellence - a work of excellence and a gift of excellence to anyone tempted by this review.
5.0 out of 5 stars
What i needed...,
By
This review is from: Marks of Excellence: History and Taxonomy of Trademarks (Paperback)
I saw this book at the third year of my Graphic Design studies for the first time. It was recommended by my favourite tutor and i was so psyched to get that... It analyses almost every aspect of the logo creation and the logo itself as a term. It includes the most famous logos of all time and explains the reason each one is the way it is. It also refers to each of the basic shapes (square, circle, triangle - even stars, ellipses and curves...)and what it means when it gets to be a part of a logo... I read each part at a time because there is so much to learn and there is no way to keep everything in one quick reading. As a graphic designer, i've really put one more piece in my puzzle. :)
3 of 5 people found the following review helpful:
4.0 out of 5 stars
Interesting Art Book,
By A Customer
This review is from: Marks of Excellence: History and Taxonomy of Trademarks (Paperback)
I basicly see this book as an art book. Enjoy the design of old and contemporary trademarks and their functions. The text though, is very technical - as in other areas of marketing, the science of trademarks and branding is overacademized for nothing.
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