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Marketing your Complementary Therapy Practice: 4th edition [Paperback]

Steven A. Harold
4.2 out of 5 stars  See all reviews (6 customer reviews)
RRP: 14.99
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Book Description

28 Jan 2011
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over.

This book will help you to: -

* PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS.

* DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. -

* USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE -

* DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS

* CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS

There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.


Frequently Bought Together

Marketing your Complementary Therapy Practice: 4th edition + Start and Run a Successful Complementary Therapy Business + Set Up a Therapy Business: A Step-By-Step Guide
Price For All Three: 40.63

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Product details

  • Paperback: 222 pages
  • Publisher: How To Books; 4th Revised edition edition (28 Jan 2011)
  • Language: English
  • ISBN-10: 1845284496
  • ISBN-13: 978-1845284497
  • Product Dimensions: 1.5 x 17.2 x 24.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 134,183 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

Review

'If you are serious about being a professional Complementary Therapist then get yourself a copy of this book now.' --Linda Stewart, www.holisticbusiness.com

'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' --International Therapist

'An excellent framework from which to begin and come back to on a continual development basis.' --Lesley Parker, Macmillan Complementary Therapist, South Downs NHS Trust

About the Author

STEVEN A. HAROLD started his career in marketing before becoming a Clinical Hypnotherapist and Energy Therapist and setting up a successful therapy practice with clients from all over the world.

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Well worth buying 17 May 2011
Format:Paperback
I bought this book as I have recently set up my own therapy business. Having had little experience in marketing I felt I needed good simple realistic advice, this book has it all. Clear concise advice which you can adopt for your business. It has given me an insight and opened a up new ways of marketing,which go beyond just designing and costing adverts. It took away the fear of 'selling myself', as I am not a naturally outgoing person. This book tells you how you can go about marketing without being pushy, forceful or loud. Using your knowledge and enthusiasm for your therapy along with sheer, persistent hard work can bring in results. It has helped me to increase my communication skills and confidence in approaching people who can further my business and become future clients.
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2 of 2 people found the following review helpful
5.0 out of 5 stars An excellent guide 18 Mar 2012
By chel
Format:Paperback
An excellent guide to marketing a complementary business.
Very helpful and easy to use, being clear and concise; yet detailed enough to give valid tips and ideas that you can revisit, again and again.
I strongly recommend this book to anyone considering starting a business in this field.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Nothing Knew Here 27 Mar 2013
Format:Paperback|Verified Purchase
This book is okay I guess. Some of the principals outlined I just feel are hard to implement, but much of the techniques are just common knowledge, so nothing knew to add here. I think these books always do struggle to be fair as marketing your practice depends on many factors. I would suggest perusing through this book at your library and take it from there
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