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El Marketing del Permiso [Spanish] [Paperback]

Seth Godin

RRP: £18.50
Price: £15.14 & FREE Delivery in the UK. Details
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Product details

  • Paperback
  • Publisher: Ediciones Granica, S.A. (May 2001)
  • Language: Spanish
  • ISBN-10: 8475778577
  • ISBN-13: 978-8475778570
  • Product Dimensions: 22.4 x 14.7 x 1.5 cm

More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of Squidoo.com and a very popular speaker. He lives in Westchester, New York.

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Amazon.com: 5.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars A Good Way to Rethink Your Assumptions about Marketing 13 Sep 2004
By Donald Mitchell - Published on Amazon.com
Format:Paperback
Customers have always wanted to be treated with respect, consideration, and to receive educational benefits before buying. In this excellent book, you will get the simple concepts you need to understand how electronic contacts improve your opportunities to be effective. Most people will be in markets where it cannot all be done electronically, but the same principles apply. I liked the way that the book applied timeless principles in the context of e-commerce. Almsot everyone else makes e-commerce sound like something with no connection to anything that has gone before. That is clearly not true. I think that this book will also help to stimulate your thinking about how to attract more customers less expensively. The other electronic marketing book you should read is CUSTOMERS.COM.
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