Marketing and branding books you can actually read

A Listmania! list by that_iain (Brighton)
 
Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin
1.  Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin by David Taylor
£6.99   Used & New from: £1.08
4.8 out of 5 stars  See all reviews (20 customer reviews)
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Marketing Genius
2.  Marketing Genius by Peter Fisk
£9.74   Used & New from: £0.01
3.9 out of 5 stars  See all reviews (9 customer reviews)
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Life's a Pitch
3.  Life's a Pitch by Stephen Bayley
£10.49   Used & New from: £1.00
3.8 out of 5 stars  See all reviews (16 customer reviews)
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The Jelly Effect: How to Make Your Communication Stick
4.  The Jelly Effect: How to Make Your Communication Stick by Andy Bounds
£9.09   Used & New from: £1.63
4.2 out of 5 stars  See all reviews (53 customer reviews)
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Marketing for Dummies, UK edition
5.  Marketing for Dummies, UK edition by Craig Smith
Used & New from: £4.95
3.5 out of 5 stars  See all reviews (4 customer reviews)
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Digital Marketing For Dummies
6.  Digital Marketing For Dummies by Ben Carter
£11.04   Used & New from: £2.97
5.0 out of 5 stars  See all reviews (1 customer review)
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
7.  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Used & New from: £1.27
4.0 out of 5 stars  See all reviews (21 customer reviews)
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The Long Tail: How Endless Choice is Creating Unlimited Demand
8.  The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
Used & New from: £0.01
4.1 out of 5 stars  See all reviews (28 customer reviews)
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The Tipping Point: How Little Things Can Make a Big Difference
9.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
£4.94   Used & New from: £0.01
4.2 out of 5 stars  See all reviews (114 customer reviews)
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Purple Cow: Transform Your Business by Being Remarkable
10.  Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
£6.29   Used & New from: £2.40
3.9 out of 5 stars  See all reviews (29 customer reviews)
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The 22 Immutable Laws Of Branding
11.  The 22 Immutable Laws Of Branding by Al Ries
£6.29   Used & New from: £1.66
4.5 out of 5 stars  See all reviews (22 customer reviews)
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The 22 Immutable Laws Of Marketing
12.  The 22 Immutable Laws Of Marketing by Al Ries
£6.29   Used & New from: £1.98
4.4 out of 5 stars  See all reviews (17 customer reviews)
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that_iain (Brighton)
Qualifications: Marketer
Last updated: 28/09/2007
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