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Marketing Your Editing & Proofreading Business + Business Planning for Editorial Freelancers: A Guide for New Starters + How to Succeed As A Freelancer In Publishing
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Product details

  • Paperback: 316 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (2 May 2014)
  • Language: English
  • ISBN-10: 1491263679
  • ISBN-13: 978-1491263679
  • Product Dimensions: 14 x 1.8 x 21.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 31,490 in Books (See Top 100 in Books)

More About the Author

Louise Harnby owns an editorial business specializing in proofreading for academic and trade publishers. She has worked in the publishing industry for over twenty years, initially with Williams & Wilkins and then for SAGE Publications. The birth of her child and the resulting desire for more flexible working arrangements led her to set up her proofreading company in 2005. She is an Advanced Member of the Society for Editors and Proofreaders and lives with her family in the heart of the Norfolk Broads.

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By LyzzyBee on 20 May 2014
Format: Kindle Edition
This book is aimed at newcomers to the editing profession and people who need to brush up their marketing skills. A follow-on to her business planning book, it goes more into the detail of marketing process, sharing ideas and encouraging the reader to try some of them.

Jargon is kept to a minimum and concepts are explained clearly and concisely. This means that the book is accessible and approachable for people who can't see the point of making the effort, who try to do it, but half-heartedly, or who fear doing it at all and can't get started. And it's not just for newbies - I'm an experienced editor and I learnt some tricks and hints while reading it.

The book is in four parts, concepts - what marketing is and how it helps you to grow your business; activities, which goes through all sorts of things you can do from the traditional to the new, including cold letters, face-to-face networking and social media, ; then a great sample marketing plan based around a fictitious and very interesting character; and a good list of resources at the end. The marketing plan is really excellent as it takes a non-traditional editor and sets out what they can achieve around an new career, making sure that they have a mix of customers and types of work.

This book would be particularly useful for anyone starting out in editing freelancing or for anyone who's giving it a go but not getting very far with getting customers. It's also very useful for anyone planning to work with traditional publishers, as it sets out a lot of information about choosing which companies to target, etc., and the author also says that she works with self-publishers, and gives plenty of advice about how to deal with these clients as well.
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3 of 3 people found the following review helpful By Nick Jones on 7 May 2014
Format: Paperback
Louise Harnby is a highly experienced proofreader with a strong background in publishing and also marketing. She is also an engaging writer with a friendly, inviting style that will draw you in rather than scare you off – which is important because this book is quite long considering it focuses on one aspect of being a freelancer (longer than her previous book, in fact, which was more of a general introduction to running an editorial business). Marketing Your Editing & Proofreading Business is jam-packed with invaluable insights from Louise and her colleagues – read it, apply it to your own editorial business and you won't go far wrong!
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2 of 2 people found the following review helpful By S. Wooldridge on 12 May 2014
Format: Paperback
Being a proficient editor or proofreader is one thing but marketing yourself and building a business out of it is quite another. And that's what the author tackles so well in this book. The easy-to-read and engaging style helps in what could sometimes be considered a "dry" topic. I'd recommend this book to anyone who's serious about carving out a freelance career in proofreading/editing.
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2 of 2 people found the following review helpful By charlotte baker on 19 May 2014
Format: Paperback Verified Purchase
This book is practical, well written, easy to understand, easy to apply to my recently established business, and useful case studies.
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