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Review
'If you are serious about being a professional Complementary Therapist then get yourself a copy of this book now.' --Linda Stewart, www.holisticbusiness.com
'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' --International Therapist
'An excellent framework from which to begin and come back to on a continual development basis.' --Lesley Parker, Macmillan Complementary Therapist, South Downs NHS Trust
'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' --International Therapist
'An excellent framework from which to begin and come back to on a continual development basis.' --Lesley Parker, Macmillan Complementary Therapist, South Downs NHS Trust
Product Description
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over.
This book will help you to: -
* PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS.
* DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. -
* USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE -
* DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS
* CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS
There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I bought this book as I have recently set up my own therapy business. Having had little experience in marketing I felt I needed good simple realistic advice, this book has it all. Clear concise advice which you can adopt for your business. It has given me an insight and opened a up new ways of marketing,which go beyond just designing and costing adverts. It took away the fear of 'selling myself', as I am not a naturally outgoing person. This book tells you how you can go about marketing without being pushy, forceful or loud. Using your knowledge and enthusiasm for your therapy along with sheer, persistent hard work can bring in results. It has helped me to increase my communication skills and confidence in approaching people who can further my business and become future clients.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book is a good read but what I found was that it didn't go into enough detail discussing the newer methods of attracting business.
By this I mean the social networking and online marketing.
However, I do understand that there is only so much the writer could include, so It at least points you in the right direction to go and find out more information yourself.
I found the section on copywriting for advertising the most helpful as this is something most people get wrong.
All in all, it is a useful book that points you in the right direction of running and marketing your own therapy business.
By this I mean the social networking and online marketing.
However, I do understand that there is only so much the writer could include, so It at least points you in the right direction to go and find out more information yourself.
I found the section on copywriting for advertising the most helpful as this is something most people get wrong.
All in all, it is a useful book that points you in the right direction of running and marketing your own therapy business.
Format:Paperback
An excellent guide to marketing a complementary business.
Very helpful and easy to use, being clear and concise; yet detailed enough to give valid tips and ideas that you can revisit, again and again.
I strongly recommend this book to anyone considering starting a business in this field.
Very helpful and easy to use, being clear and concise; yet detailed enough to give valid tips and ideas that you can revisit, again and again.
I strongly recommend this book to anyone considering starting a business in this field.
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