Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.
Marketing Your Book: An Author's Guide (Writing Handbooks)
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'Able to offer informed guidance for the writer.' -- Writing Magazine
'she is well qualifies to offer advice on finding an agent or a publisher and to working with then on the promotion of your book'
-- Writing Magazine
Your book, however brilliant, will have to compete for attention with the 120,000 other titles that are published in Britain each year. Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and eminently practical. -- The good book guide, August 2007
'she is well qualifies to offer advice on finding an agent or a publisher and to working with then on the promotion of your book'
-- Writing Magazine
Your book, however brilliant, will have to compete for attention with the 120,000 other titles that are published in Britain each year. Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and eminently practical. -- The good book guide, August 2007
About the Author
Alison Baverstock is a former publisher and now author, who writes about writing, publishing and creativity. Her previous books for A&C Black include Is There A Book in You? and How to Get a Job in Publishing. She is Course Leader of the MA in Publishing at Kingston University and her website is www.alisonbaverstock.com.
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Most Helpful Customer Reviews
12 of 12 people found the following review helpful
By Nic Peeling
Format:Paperback
The author may offend authors by pointing out that authors are often their own worst enemies. I have followed the advice in this book to market my own (soon to be published) book, and it works! As predicted by the author my pubishers have been delighted and very supportive of my efforts. Authors - don't sit back and wait for your publishers to do everthing, read this book and get active on your own behalf. I very seldom think any book is worth a five star recommendation, but I do for this book. A must read for authors IMHO.
5 of 5 people found the following review helpful
Format:Paperback
This book opened my eyes, as a first time author, to the fact that when you scribble The End on your manuscript, you should in many ways be thinking The Beginning. There are any number of books out there about the process of writing, and the dos and don'ts of submitting to agents and publishers, but Alison Baverstock has addressed the rather daunting business of what authors themselves can do, before and after getting into print, to give the precious fruits of their labours the best chance of actually selling.
As she points out, the frightening reality is that in the UK there are likely to be some 400 other titles published the same day as yours, and unless you have an established track record you can't assume that the publisher, who has to operate in a pretty tough commercial environment, will be able to put extra resources into your particular book.
Like it or not, the author is part of the marketing mix and should be ready not only to work constructively with the publisher, but to be imaginative and proactive on his or her own behalf.
This book explains how, and I must say I found it invaluable: lots of clear, practical guidance (with real examples) on publicity and promotion, press releases, interviews, events, readings and the rest - in short, the wherewithal to get your book in front of potential buyers and keep it there.
As she points out, the frightening reality is that in the UK there are likely to be some 400 other titles published the same day as yours, and unless you have an established track record you can't assume that the publisher, who has to operate in a pretty tough commercial environment, will be able to put extra resources into your particular book.
Like it or not, the author is part of the marketing mix and should be ready not only to work constructively with the publisher, but to be imaginative and proactive on his or her own behalf.
This book explains how, and I must say I found it invaluable: lots of clear, practical guidance (with real examples) on publicity and promotion, press releases, interviews, events, readings and the rest - in short, the wherewithal to get your book in front of potential buyers and keep it there.
4 of 4 people found the following review helpful
By D.Buttery
Format:Paperback|Amazon Verified Purchase
Having published two books, I know a little bit about the publishing world but only a little frankly. By way of explanation, it is often a surprise to people that publishers aren't always very forthcoming about their industry, even with their own authors. A great deal of the information I've learned over the years has had to be gradually teased out of people or learned through 'on the job training' so to speak. Therefore, despite my experience, I found this book quite useful.
Although it's true that some of the information relayed here relies on common sense, and will have occurred to many aspiring writers, I would have appreciated this kind of advice before publishing my first title. I found the chapters detailing the publisher's point of view particularly revealing as, for some years, I've been asking: 'Why do they do that?' in relation to a number of different topics. Baverstock's work doesn't give all the answers of course but I felt a bit more sympathetic towards my publisher after I'd read this, which is one step towards a better working relationship I suppose.
It is a sad fact that, unless you have a work of genius on your hands, a writer is likely to have to put a lot of hard work into publicising their own book to achieve anything like a successful sales figures. Marketing Your Own Book certainly hammers this messsage home. This concept can come as quite a surprise, many people assuming that the publisher does everything for the author. Sadly you can't expect them to do it all for you.
One important point made here is that once an author has finished writing the book, it is more like the beginning of their journey into publishing rather than the end. In many ways, though I never thought I'd say it, actually writing the book is one of the easier parts of the process.
Essentially this is well written, well structured book that gives good advice. I found some useful hints within these pages and I particularly recommend it to anyone currently writing their first book or shortly about to publish a new title.
Although it's true that some of the information relayed here relies on common sense, and will have occurred to many aspiring writers, I would have appreciated this kind of advice before publishing my first title. I found the chapters detailing the publisher's point of view particularly revealing as, for some years, I've been asking: 'Why do they do that?' in relation to a number of different topics. Baverstock's work doesn't give all the answers of course but I felt a bit more sympathetic towards my publisher after I'd read this, which is one step towards a better working relationship I suppose.
It is a sad fact that, unless you have a work of genius on your hands, a writer is likely to have to put a lot of hard work into publicising their own book to achieve anything like a successful sales figures. Marketing Your Own Book certainly hammers this messsage home. This concept can come as quite a surprise, many people assuming that the publisher does everything for the author. Sadly you can't expect them to do it all for you.
One important point made here is that once an author has finished writing the book, it is more like the beginning of their journey into publishing rather than the end. In many ways, though I never thought I'd say it, actually writing the book is one of the easier parts of the process.
Essentially this is well written, well structured book that gives good advice. I found some useful hints within these pages and I particularly recommend it to anyone currently writing their first book or shortly about to publish a new title.
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Most Recent Customer Reviews
4.0 out of 5 stars
Follow-on
from Is There a Book in You. More useful information to help you get published with some overlap from the former book.
Published 4 months ago by Judith Sharpe
4.0 out of 5 stars
You want to be published? Well getting published costs. And right here...
I bought this to help me with my plans of winning the Booker Prize for my debut novel. Or at the very least, making it in to Richard and Judy's book club. Read more
Published 4 months ago by Hermes Love
4.0 out of 5 stars
The ultimate bible for new authors
Really useful book for any author, or publicist. Useful up to date insights into how to get sales through social media which is so topical. Read more
Published 13 months ago by Trudy Hodkinson
5.0 out of 5 stars
Excellect toolkit for a writer
I have been writing books since 1984 but it taught me a lot. I acquired it in 2010 and referred to it repeatedly in publishing my two latest books in 2011. Read more
Published 19 months ago by Professor Penny Darbyshire, Kingston Law School, Kingston University
5.0 out of 5 stars
The proof is in the pudding
I met Alison Baverstock at a seminar on marketing and subsequently bought this book. It's a very comprehensive outline of the whole business, not only what you can do to improve... Read more
Published on 6 Aug 2010 by S'lander1
5.0 out of 5 stars
'Every book needs to be bought'
So says Jacqueline Wilson in the foreword to this invaluable book. I am about to launch into the publishing world with my composite novel 'Homesick' Homesick- the first thing I did... Read more
Published on 23 Jun 2010 by Ro Fernando
5.0 out of 5 stars
An absolute must for both published and non published authors!
In Chapter One of her work, Marketing Your Book: an author's guide, Alison Baverstock states the following;
`authors who distance themselves from the selling process... Read more
`authors who distance themselves from the selling process... Read more
Published on 17 Jan 2010 by S. Vernau
5.0 out of 5 stars
inspirational
This is the companion book to 'Is There a Book in You' and having decided that yes there might be, this was the next step. Read more
Published on 7 Oct 2009 by Ms. S. P. Jones
5.0 out of 5 stars
Valuable information on getting your book published
This book offers valuable information which will enhance your chances of getting published. I found chapter 3 particularly worthwhile as it provides an insight into how publishers... Read more
Published on 15 July 2008 by Mark Geldman
2.0 out of 5 stars
Deja-vu
It stated the obvious, but I suppose most of these books do. Rule 1: Be creative. Rule 2: There is no rule 2. Rule 3: Same as rule 2. Read more
Published on 25 Nov 2007 by Philip Spires
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