- Paperback: 160 pages
- Publisher: A & C Black Publishers Ltd (28 Sep 2001)
- Language English
- ISBN-10: 0713659653
- ISBN-13: 978-0713659658
- Product Dimensions: 21.2 x 13.4 x 1.4 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (16 customer reviews)
- Amazon Bestsellers Rank: 653,980 in Books (See Top 100 in Books)
Marketing Your Book: An Author's Guide (Writing Handbooks)
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More About the Author
Product Description
Writing Magazine
'she is well qualifies to offer advice on finding an agent or a publisher and to working with then on the promotion of your book'
Writers' Forum
'A complete guide for authors on how to help in the promotion and marketing of their books, whether they are self-publishing or published.'
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Customer Reviews
Most Helpful Customer Reviews
12 of 12 people found the following review helpful
Format:Paperback
The author may offend authors by pointing out that authors are often their own worst enemies. I have followed the advice in this book to market my own (soon to be published) book, and it works! As predicted by the author my pubishers have been delighted and very supportive of my efforts. Authors - don't sit back and wait for your publishers to do everthing, read this book and get active on your own behalf. I very seldom think any book is worth a five star recommendation, but I do for this book. A must read for authors IMHO.
5 of 5 people found the following review helpful
Format:Paperback
This book opened my eyes, as a first time author, to the fact that when you scribble The End on your manuscript, you should in many ways be thinking The Beginning. There are any number of books out there about the process of writing, and the dos and don'ts of submitting to agents and publishers, but Alison Baverstock has addressed the rather daunting business of what authors themselves can do, before and after getting into print, to give the precious fruits of their labours the best chance of actually selling.
As she points out, the frightening reality is that in the UK there are likely to be some 400 other titles published the same day as yours, and unless you have an established track record you can't assume that the publisher, who has to operate in a pretty tough commercial environment, will be able to put extra resources into your particular book.
Like it or not, the author is part of the marketing mix and should be ready not only to work constructively with the publisher, but to be imaginative and proactive on his or her own behalf.
This book explains how, and I must say I found it invaluable: lots of clear, practical guidance (with real examples) on publicity and promotion, press releases, interviews, events, readings and the rest - in short, the wherewithal to get your book in front of potential buyers and keep it there.
As she points out, the frightening reality is that in the UK there are likely to be some 400 other titles published the same day as yours, and unless you have an established track record you can't assume that the publisher, who has to operate in a pretty tough commercial environment, will be able to put extra resources into your particular book.
Like it or not, the author is part of the marketing mix and should be ready not only to work constructively with the publisher, but to be imaginative and proactive on his or her own behalf.
This book explains how, and I must say I found it invaluable: lots of clear, practical guidance (with real examples) on publicity and promotion, press releases, interviews, events, readings and the rest - in short, the wherewithal to get your book in front of potential buyers and keep it there.
4 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Having published two books, I know a little bit about the publishing world but only a little frankly. By way of explanation, it is often a surprise to people that publishers aren't always very forthcoming about their industry, even with their own authors. A great deal of the information I've learned over the years has had to be gradually teased out of people or learned through 'on the job training' so to speak. Therefore, despite my experience, I found this book quite useful.
Although it's true that some of the information relayed here relies on common sense, and will have occurred to many aspiring writers, I would have appreciated this kind of advice before publishing my first title. I found the chapters detailing the publisher's point of view particularly revealing as, for some years, I've been asking: 'Why do they do that?' in relation to a number of different topics. Baverstock's work doesn't give all the answers of course but I felt a bit more sympathetic towards my publisher after I'd read this, which is one step towards a better working relationship I suppose.
It is a sad fact that, unless you have a work of genius on your hands, a writer is likely to have to put a lot of hard work into publicising their own book to achieve anything like a successful sales figures. Marketing Your Own Book certainly hammers this messsage home. This concept can come as quite a surprise, many people assuming that the publisher does everything for the author. Sadly you can't expect them to do it all for you.
One important point made here is that once an author has finished writing the book, it is more like the beginning of their journey into publishing rather than the end. In many ways, though I never thought I'd say it, actually writing the book is one of the easier parts of the process.
Essentially this is well written, well structured book that gives good advice. I found some useful hints within these pages and I particularly recommend it to anyone currently writing their first book or shortly about to publish a new title.
Although it's true that some of the information relayed here relies on common sense, and will have occurred to many aspiring writers, I would have appreciated this kind of advice before publishing my first title. I found the chapters detailing the publisher's point of view particularly revealing as, for some years, I've been asking: 'Why do they do that?' in relation to a number of different topics. Baverstock's work doesn't give all the answers of course but I felt a bit more sympathetic towards my publisher after I'd read this, which is one step towards a better working relationship I suppose.
It is a sad fact that, unless you have a work of genius on your hands, a writer is likely to have to put a lot of hard work into publicising their own book to achieve anything like a successful sales figures. Marketing Your Own Book certainly hammers this messsage home. This concept can come as quite a surprise, many people assuming that the publisher does everything for the author. Sadly you can't expect them to do it all for you.
One important point made here is that once an author has finished writing the book, it is more like the beginning of their journey into publishing rather than the end. In many ways, though I never thought I'd say it, actually writing the book is one of the easier parts of the process.
Essentially this is well written, well structured book that gives good advice. I found some useful hints within these pages and I particularly recommend it to anyone currently writing their first book or shortly about to publish a new title.
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Most Recent Customer Reviews
The ultimate bible for new authors
Really useful book for any author, or publicist. Useful up to date insights into how to get sales through social media which is so topical. Read more
Published 1 month ago by Mrs. Trudy Hodkinson
Enjoyable tool on Book Marketing
Marketing Your Book: An Author's Guide by Alison Baverstock is part of the `Writing Handbooks' series. Read more
Published 7 months ago by Prolific Reader
Excellect toolkit for a writer
I have been writing books since 1984 but it taught me a lot. I acquired it in 2010 and referred to it repeatedly in publishing my two latest books in 2011. Read more
Published 7 months ago by Dr Penny Darbyshire< reade in law, Kingston University
The proof is in the pudding
I met Alison Baverstock at a seminar on marketing and subsequently bought this book. It's a very comprehensive outline of the whole business, not only what you can do to improve... Read more
Published 22 months ago by S'lander1
'Every book needs to be bought'
So says Jacqueline Wilson in the foreword to this invaluable book. I am about to launch into the publishing world with my composite novel 'Homesick' Homesick- the first thing I did... Read more
Published 23 months ago by Ro Fernando
An absolute must for both published and non published authors!
In Chapter One of her work, Marketing Your Book: an author's guide, Alison Baverstock states the following;
`authors who distance themselves from the selling process... Read more
`authors who distance themselves from the selling process... Read more
Published on 17 Jan 2010 by S. Vernau
Review
Alison Baverstock's book 'Marketing Your Book an authors guide' is a must for anyone trying to get their book out there. Read more
Published on 24 Oct 2009 by The Editor
inspirational
This is the companion book to 'Is There a Book in You' and having decided that yes there might be, this was the next step. Read more
Published on 7 Oct 2009 by Ms. S. P. Jones
Valuable information on getting your book published
This book offers valuable information which will enhance your chances of getting published. I found chapter 3 particularly worthwhile as it provides an insight into how publishers... Read more
Published on 15 July 2008 by Mark Geldman
An essential author's guide
Very well written. Academic. This book was full of information; information that was up to date, relevant and a must for any author. This book was very good value for money.
Published on 28 May 2008 by S. Gunasekera
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