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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-government Organizations (Marketing in Action)
 
 

Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-government Organizations (Marketing in Action) (Paperback)

by Paula Keaveney (Author), Michael Kaufmann (Author)
3.0 out of 5 stars See all reviews (1 customer review)
RRP: £15.99
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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-government Organizations (Marketing in Action) + Charity Marketing: Meeting Need Through Customer Focus + The DIY Guide to Marketing: For Charities and Voluntary Organisations
Price For All Three: £54.99

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Product details

  • Paperback: 192 pages
  • Publisher: Kogan Page Ltd (1 May 2001)
  • Language English
  • ISBN-10: 0749432500
  • ISBN-13: 978-0749432508
  • Product Dimensions: 23 x 15.2 x 1.4 cm
  • Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 398,402 in Books (See Bestsellers in Books)

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Product Description

Review
"Offers a breadth of simple advice for smaller charities. The ideas are concise, the jargon is limited, and the essential premise that every charity, regardless of size or sector, must grasp and deliver these core principles seems irrefutable." -- Third Sector

Book Review
'covers a breadth of simple advice for smaller charities. The ideas are concise, the jargon is limited…'

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?

Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-government Organizations (Marketing in Action)
47% buy the item featured on this page:
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Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results (Jossey-Bass Nonprofit and Public Management Series) 5.0 out of 5 stars (4)
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Average Customer Review
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3.0 out of 5 stars Useful contribution, 29 Dec 2008
By J. Hobbs (North Wales, UK) - See all my reviews
(REAL NAME)   
Quite an elderly little book now, but my copy is well-used, so it must have something going for it! The sector has moved on somewhat, but this book doesn't disappoint if you're looking for a general guide.
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