- Paperback: 393 pages
- Publisher: A Butterworth-Heinemann Title; 2 edition (15 Aug 1994)
- Language English
- ISBN-10: 0750609737
- ISBN-13: 978-0750609739
- Product Dimensions: 24 x 18.2 x 2.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
1,112,998 in Books (See Top 100 in Books)
- #89 in Books > Study Books > FE & College > Vocational > Tourism & Leisure
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Marketing in Travel and Tourism, Third Edition
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Product Description
Review
'The book is a much-needed contribution.' Annals of Tourism Research 'The seasoned travel marketing executive will find new insights in the book, as well as the distinctive requirements of marketing a tourist destination, attraction, hotel, airline or
tour package.' Journal of Travel Research
'Marketing in Travel and Tourism puts all past and present offerings on the same subject in the shade and will surely become the classic work of reference for the next decade.' Tourism Management
`Students studying tourism marketing for the first time will find this an invaluable introduction to the subject...distinguished by its thorough, insightful coverage of the main issues, all vigorously supported with examples from the travel and tourism
trade worldwide today.' Helen Danvers, Leeds Metropolitan University
'This is an excellent marketing textbook which in addition to covering general principles of marketing supplies excellent case studies.'
Lecturer in tourism, University of Surrey
tour package.' Journal of Travel Research
'Marketing in Travel and Tourism puts all past and present offerings on the same subject in the shade and will surely become the classic work of reference for the next decade.' Tourism Management
`Students studying tourism marketing for the first time will find this an invaluable introduction to the subject...distinguished by its thorough, insightful coverage of the main issues, all vigorously supported with examples from the travel and tourism
trade worldwide today.' Helen Danvers, Leeds Metropolitan University
'This is an excellent marketing textbook which in addition to covering general principles of marketing supplies excellent case studies.'
Lecturer in tourism, University of Surrey
Product Description
Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry.
Numerous examples are used throughout the text, which are drawn from recent practice in several countries. Further additions to the second edition include new chapters on campaign planning and budgeting; performance evaluation and monitoring and over ten case studies (e.g. Canadian Government Tourist Office, South Pacific Islands, Old Sturbridge, Boston, V & A Museum, British Midland/ SAS, Southern Sun Hotels, Australia). Victor Middleton is a Director of Ventures Consultancy and Visiting Professor at Oxford Brookes University where he is also Director of the World Travel and Tourism Environment Research Centre.
Explains the concepts and principles of marketing
Extensive use of case histories and examples
A classic work of reference
Numerous examples are used throughout the text, which are drawn from recent practice in several countries. Further additions to the second edition include new chapters on campaign planning and budgeting; performance evaluation and monitoring and over ten case studies (e.g. Canadian Government Tourist Office, South Pacific Islands, Old Sturbridge, Boston, V & A Museum, British Midland/ SAS, Southern Sun Hotels, Australia). Victor Middleton is a Director of Ventures Consultancy and Visiting Professor at Oxford Brookes University where he is also Director of the World Travel and Tourism Environment Research Centre.
Explains the concepts and principles of marketing
Extensive use of case histories and examples
A classic work of reference
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First Sentence
This chapter introduces and defines the subject matter of this book. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
This chapter introduces and defines the subject matter of this book. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
14 of 15 people found the following review helpful:
5.0 out of 5 stars
Each edition gets better!,
By A Customer
This review is from: Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series) (Paperback)
Students, lecturers and practitioners alike will welcome the third edition of Middleton's classic text, this time co-authored by Jackie Clarke. As were its predecessors, the third edition is highly readable. Recognising that marketing is frequently misunderstood, the authors explain the complexities lucidly and in the context of a logical and effective structure. The new edition has a strong emphasis on emerging trends such as ICT (Information and Communication Technologies) and environmental sustainability. This text wins on the count of both clarity and comprehensiveness - a considerable achievement. The clear expression used throughout the book will be greatly appreciated by students and lecturers alike. Each edition gets better. I highly recommend it.
5.0 out of 5 stars
Excellent book...must READ!!!,
By
This review is from: Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series) (Paperback)
ok...it's one of the best out there about marketing in travel and touism but the downside is...Travel and Tourism Industry is a fast paced industry and it changes every single minutes. So, I'd say it's a little bit out of date. :)
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