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Marketing for Tourism [Paperback]

J. Christopher Holloway (Author)

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Product details

Paperback: 544 pages
Publisher: Financial Times/ Prentice Hall; 4 edition (28 April 2004)
Language English
ISBN-10: 0273682296
ISBN-13: 978-0273682295
Product Dimensions: 24.2 x 18 x 3 cm
Amazon Bestsellers Rank: 417,691 in Books (See Top 100 in Books)

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Product Description

NATFHE Journal (on second edition)

"....I have no hesitation in recommending it to both students and staff." --This text refers to an out of print or unavailable edition of this title.

Product Description

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

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