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Marketing Tourism Destinations: Strategic Planning Approach (Hardcover)

by Ernie Heath (Author), Geoffrey Wall (Author) "Tourism is an economic, environmental, and social force of global proportions ..." (more)

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Product details

Hardcover: 240 pages
Publisher: John Wiley & Sons (5 Mar 1992)
Language English
ISBN-10: 0471540676
ISBN-13: 978-0471540670
Product Dimensions: 23.1 x 15.7 x 2 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 1,053,013 in Books (See Bestsellers in Books)

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Product Description

Product Description
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.

Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:
∗ Regional goal and strategy formulation
∗ The strategic marketing planning framework
∗ Environment and resource analysis
∗ Target marketing and regional positioning strategy
∗ Regional marketing mix strategy

and more, with cases and examples applicable to different parts of the world.

From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.

From the Back Cover
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.

Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:

Regional goal and strategy formulation
The strategic marketing planning framework
Environment and resource analysis
Target marketing and regional positioning strategy
Regional marketing mix strategy

and more, with cases and examples applicable to different parts of the world.

From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.

See all Product Description

Inside This Book (Learn More)

First Sentence
Tourism is an economic, environmental, and social force of global proportions. Read the first page

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1 of 1 people found the following review helpful:

4.0 out of 5 stars A very helpful book for anyone dealing with destination mktg, 20 May 2002

By	hmvoliver@hotmail.com (Bristol, UK & Lille, France) - See all my reviews

This book is the only one in the market that I found clear and well structured, it is simply different!
The readers will be provided with a clear and very helpful structure that will help them to understand better the process of destination marketing. This book do not need any background knowledge in tourism or marketing, it is the most accessible (numerous example will guide the readers...). It also merge the two area of marketing and tourism in very clear way. The Book can be compared to stairways and each chapter is like a step in the general subject and process understanding. To conclude, it is THE book I will recommend to anyone having difficulties to link marketing and tourism in an organised and clear manner!!!

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