- Paperback: 264 pages
- Publisher: A Butterworth-Heinemann Title (1 Aug 2003)
- Language English
- ISBN-10: 0750659793
- ISBN-13: 978-0750659796
- Product Dimensions: 24.5 x 16.8 x 1.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,050,480 in Books (See Top 100 in Books)
- See Complete Table of Contents
Marketing Through Search Optimization
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More About the Author
Product Description
Product Description
Search engine placement has become a key task for those engaged in website marketing because:
* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.
* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.
* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
About the Author
Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International.
Information Architect, Sprite Interactive.
Information Architect, Sprite Interactive.
Inside This Book
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First Sentence
To implement search engine optimization (SEO) effectively on your website you will need to have a knowledge of what people looking for your site are searching for, your own needs, and then how to best implement these. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
To implement search engine optimization (SEO) effectively on your website you will need to have a knowledge of what people looking for your site are searching for, your own needs, and then how to best implement these. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful:
5.0 out of 5 stars
Happy Daze,
By A Customer
This review is from: Marketing Through Search Optimization: How to be found on the web (Paperback)
Well thats it then ...web site designed and now its up on the net...job done .Goodnight ! Even some of the biggest and best companies make simple mistakes in the marketing of their websites. If you build it then you have to market it , and when it comes to making SURE your precious website comes up in the first results of Google or your favourite search engine this book explains just how to make this happen . You know what it's like - Google has taken 1.45 seconds and has found 283000 references to your search......well dont sit back and hope.........make sure your website is up there in the top 20. The techniques to acheive this are explained in great detail in this book which covers thoroughly all aspects of this critical subject.These days it's not unusual to spend tens of thousands of pounds creating a website.....but if folks can't find it its a waste of time ! This book is an easy to read guide on what is a relatively simple to acheive process to maximise the effectiveness of every website out there. Dont be in a happy daze...........read this book and learn how to get the best of your web marketing. I did.....and now Im feeling quite smug!!! Happy days!
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Essential reading for Web entrepreneurs,
By A Customer
This review is from: Marketing Through Search Optimization: How to be found on the web (Paperback)
Essential reading for Web entrepreneurs. A great book that provides a good business overview of search engine technology. Great for the uninitiated to learn about the do's and don't of search engines.Business users will be able to understand the subtleties of this important technology and how to direct their technical teams to achieve maximum results at a business level. A good read and a must...
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
2.5 out of 5 stars (4 customer reviews) 10 of 10 people found the following review helpful:
1.0 out of 5 stars
Great Historical Piece... But Accuracy is Questionable,
By Stoney deGeyter "Pole Position Marketing" - Published on Amazon.com
This review is from: Marketing Through Search Optimization: How to be found on the web (Paperback)
I wish I had some good things to say about this book, but I really don't. More than anything it reads like a historical document as opposed to offering any fresh ideas on search engine's or search engine marketing. Rife with outdated technologies and solutions, this book is in dire need of an update, not just a republishing.
I spent most of my time skimming through this book looking for anything currently relevant on the search engine landscape. I did find their discussion of the "engine behind Google's search technology". "PigeonRankTM is a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Standford University. Brin argued that low-cost pigeon clusters (PCs) could be used to compute the relative value of web pages faster than human editors or machine-based algorithms." You can read more about PigeonRank on Google's website. Unlike the authors of this book, who appear to take PigeonRank at face value, you might want to read the small print at the bottom of the page: "Note: This page was posted for April Fool's Day - 2002." I'll concede that the above note may not have been on the page back when this book was published, it was common knowledge in the SEO community that this was, in fact, an April Fool's prank. Marketing Through Search Optimization does provide a pretty detailed narrative of the history of search engines, in general. Though one must take that with a grain of salt once you consider the depth of research that was put into the PigeonRank section. In all, the strategies listed nothing new or that isn't readily available for free online. Some of their methods cross the line into spamming territory, though they also concede that too much of certain practices are likely to get you banned. Finally, the end of the book lists a number of tools of the trade. Many of them might be helpful tools, on the current SEO landscape, however many of them are simply spam generators, some of which have been singled-out by Google as such. 7 of 8 people found the following review helpful:
4.0 out of 5 stars
Good book, has really helped me achieve greater rankings,
By Mr R. Vacher "site manager" - Published on Amazon.com
This review is from: Marketing Through Search Optimization: How to be found on the web (Paperback)
I bought this book a couple of months ago, and put all the advice into practice on my website. The results have been great and my ranking is continuing to grow. The book is well written and contains a great range of practical advice and information on getting your site ranked highly. The Chapter on Link Strategies is particularly good, this is an area that I had not really considered before reading this book, and it now makes up a considerable part of my search engine strategy.
Buy this book if you want a competitive advantage in your search engine strategy. 6 of 8 people found the following review helpful:
3.0 out of 5 stars
Great Starter, falls short for the aspiring professional,
By A Customer - Published on Amazon.com
This review is from: Marketing Through Search Optimization: How to be found on the web (Paperback)
This book is good for a newcomer to search engine optimization, but anyone who has been working on promoting a website will already know or assume all of the information in this book. If you are brand new to SEO then this book is a good starting point, but otherwise spend your time browsing the web or using SEO descussion forums, because the information will be more current and more in debth.
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