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Product Description
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Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that “marketing” is not a dirty word—it is key to advancing both the value and values of any business. They offer a thorough and practical guide to selling what you do, without selling-out who you are.
About the Author
Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip’s book, The Rebel Rules: Daring to be Yourself in Business, was published
Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that “marketing” is not a dirty word—it is key to advancing both the value and values of any business. They offer a thorough and practical guide to selling what you do, without selling-out who you are.
About the Author
Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip’s book, The Rebel Rules: Daring to be Yourself in Business, was published
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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