 Trade In this Item for up to £11.75
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Marketing Technology as a Service: Proven Techniques That Create Value for an Amazon.co.uk gift card of up to £11.75, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
‘…case studies from firms such as BT, Virgin Media and Xerox… I enjoy being granted access to previously unpublished information’. (B2B Marketing, December 2010).
Product Description
Yet this industry has liberated human imagination in the internet and convinced the world that they must have a PC and a mobile phone. Now, as a result of profound, relentless, global forces, some of the leading firms and greatest minds in it are at last turning their attention to service. With the advent of ‘cloud computing’ and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
“I really enjoyed the book From Products to Services by Mr Laurie Young. Encouraged by it, Haier accelerated its changeover from a traditional product–driven to a more customer–centric company. This new book Marketing Technology as a Service is another major contribution to technology companies for the cultivation of service needs worldwide.” – Mr Zhang Ruimin, CEO and Chairman, Haier Group, Beijing
“Young and Burgess describe a shift in mindset and pragmatic techniques that are quite doable – Rae Sedel, MD, Global Technology Practice, Russell Reynolds Associates.
“This book provides practical and insightful advice on how to use services to turn technology into value add solutions for real people – Rudy Provoost, CEO, Philips Lighting
“Business leaders in India have been remarkably successful at offering technology based services like outsourcing across the world. Currently worth $60 billion, they intend to reach $300 billion by 2020. To succeed, the Indian business community must offer new value propositions and adapt to emerging trends, like cloud computing. Burgess and Young have put together the first comprehensive and practical guide for business leaders to meet their challenges of exponential growth.” – Dr Mukesh Aghi, Chairman and CEO, Steria (India)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
This book is superbly written and has given me an excellent overview of the proven techniques which create value for customers and your organisation. This book demonstrates the importance of what is now a major part of all economies and provides a clear guide to how this can be achieved. This book is very practical and easy to read, accompanied by interesting (old and new) case studies to back up well researched theory.
If you would like to understand the subject or looking to improve on your services business, this book is a must.
M Davison
Toshiba Medical Systems
Charles Doyle
Chief Marketing and Communicaitons Officer,
Jones Lang LaSalle.
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
