£51.29
  • RRP: £53.99
  • You Save: £2.70 (5%)
FREE Delivery in the UK.
Only 4 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Quantity:1
Marketing Strategy and Co... has been added to your Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing Strategy and Competitive Positioning Paperback – 4 Aug 2011

4.5 out of 5 stars 6 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£51.29
£44.98 £50.00
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£51.29 FREE Delivery in the UK. Only 4 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

  • Marketing Strategy and Competitive Positioning
  • +
  • Marketing Plans: How to Prepare Them, How to Use Them
  • +
  • Strategic Market Management: Global Perspectives
Total price: £123.96
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your e-mail address or mobile phone number.




Product details

  • Paperback: 592 pages
  • Publisher: Financial Times/ Prentice Hall; 5 edition (4 Aug. 2011)
  • Language: English
  • ISBN-10: 0273740938
  • ISBN-13: 978-0273740933
  • Product Dimensions: 19.3 x 2.3 x 26.2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 58,160 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

Discover books, learn about writers, and more.

Product Description

From the Back Cover

Hooley et al, Marketing Strategy and Competitive Positioning 5e

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

New to this edition

  • Updated to reflect the global economic crisis and its impact on business and marketing
  • Updated chapters on strategic alliances and networks, and internal marketing
  • Increased coverage of sustainability and the environment
  • New vignettes at the beginning of each chapter focusing on companies such as Puma, Aga and Jaeger and including discussion questions
  • New and updated cases throughout the book including John Lewis, Danone and Nespresso
  • Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with additional case studies for students.

The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

About the authors

Graham Hooley is Emeritus Professor of Marketing at Aston University where he was until recently Deputy Vice-Chancellor. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.

Nigel F. Piercy is Professor of Marketing & Strategic Management & Associate Dean at Warwick University.

Brigitte Nicolaud is Director of the MBA programme at Aston Business School.

About the Author

Graham Hooley is Emeritus Professor of Marketing at Aston University where he was until recently Deputy Vice-Chancellor. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.


Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.5 out of 5 stars
5 star
3
4 star
3
3 star
0
2 star
0
1 star
0
See all 6 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
I have a marketing module aspart of my degree, this is the recommended text. It's easy to read an well laid out however I do not find it the most fascinating reading but it is a textbook and it's successful at that.
1 Comment 3 of 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
It may not be the most inspiring subject matter but this is one of the more palatable books on marketing and strategy.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
useful for msc strategic marketing course, good structure, easy to understand
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse


Feedback