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Marketing Strategy and Competitive Positioning
 
 

Marketing Strategy and Competitive Positioning (Paperback)

by Prof Graham Hooley (Author), Prof John Saunders (Author), Prof Nigel F. Piercy (Author), Brigitte Nicoulaud (Author)
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Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.


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