- Paperback: 636 pages
- Publisher: Financial Times/ Prentice Hall; 4 edition (17 Dec 2007)
- Language English
- ISBN-10: 0273706977
- ISBN-13: 978-0273706977
- Product Dimensions: 2.5 x 1.9 x 0.3 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (3 customer reviews)
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Amazon Bestsellers Rank:
245,207 in Books (See Top 100 in Books)
- #42 in Books > Business, Finance & Law > Management > Sales & Marketing Management
- #77 in Books > Business, Finance & Law > Sales & Marketing > Market Research
- #97 in Books > Reference > Research Methods
- See Complete Table of Contents
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Product Description
Product Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
Very informative book, useful for my work. I ordered the book on Friday and it arrived the following day!
4 of 6 people found the following review helpful
Format:Paperback
This book doesn't contain enough of the basics, it skips past the theory and goes on to list several different examples which would only really be helpful if you understood the original theory. It also has too many references, often of different authors saying similar things in slightly different ways, which makes reading and revising from the book confusing.
1 of 2 people found the following review helpful
Format:Paperback
This book is 'okay'.
It was a bit of a difficult read but if you press on it starts to make sense, accompanied with lecture notes.
Students - if you are planing to use ONLY this book - DONT!
I found this book hard to work with.
It was a bit of a difficult read but if you press on it starts to make sense, accompanied with lecture notes.
Students - if you are planing to use ONLY this book - DONT!
I found this book hard to work with.
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