|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by David Meerman Scott
|
Facebook Marketing: Leverage Social Media to Grow Your Business by Steve Holzner |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution by Justin Kirby |
Twitter Power: How to Dominate Your Market One Tweet at a Time by Anthony Robbins |
by Susan Bratton
|
Product details
Would you like to update product info or give feedback on images?
|
Product Description
Product Description
This new second edition includes three entirely new chapters that cover recent changes in the field including:
– how companies can measure the influence and effectiveness of their social media campaigns;
– how marketing to mobile social media will grow in the near future;
– how Facebook will monetize its business and one day surpass Google.
Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today′s fragmented media environment.
From the Inside Flap
An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter–ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.
Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.
In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this Second Edition includes three entirely new chapters that cover recent changes in the field. These new chapters explain how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.
Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today′s fragmented media environment.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
54% buy the item featured on this page: Marketing to the Social Web: How Digital Customer Communities Build Your Business £10.52 |
 |
23% buy The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) £7.77 |
 |
9% buy Facebook Marketing: Leverage Social Media to Grow Your Business £7.99 |
 |
8% buy Twitter Power: How to Dominate Your Market One Tweet at a Time £10.83 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
