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Marketing to the Social Web: How Digital Customer Communities Build Your Business
 
 
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Marketing to the Social Web: How Digital Customer Communities Build Your Business (Hardcover)

by Larry Weber (Author)
4.0 out of 5 stars See all reviews (3 customer reviews)

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Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons; annotated edition edition (6 Jul 2007)
  • Language English
  • ISBN-10: 0470124172
  • ISBN-13: 978-0470124178
  • Product Dimensions: 23.2 x 15.6 x 2.6 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 216,333 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Review
"…outstanding book…an intelligent, accessible guide to a new world." (The Marketer; Chartered Institute of Marketing, October 2007)


Review
"…outstanding book…an intelligent, accessible guide to a new world." (The Marketer; Chartered Institute of Marketing, October 2007)

"...provides new ways to find and communicate with customers, rather than at them." (LRP, October 2008)

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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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Customer Reviews

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4 of 4 people found the following review helpful:
5.0 out of 5 stars Marketing guide for online communities, 9 Dec 2008
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
At first glance, this is yet another cover of a familiar tune: Get online because it is the next big thing! Hurry, hurry! However, within a few pages author Larry Weber introduces the one thing missing from most of these refrains: hard data. He provides statistics that document precisely how the marketing landscape is changing, then goes on to analyze what this information means for business. Almost as refreshing, Weber is careful to point out where information does not exist, often calling for new metrics or a software tool that will give statistical substance to the visceral understanding of Web-savvy marketers. Weber reviews case studies that demonstrate approaches that have worked, as well as some glorious and instructive failures. He builds on these to develop a set of principles and tactics readers can use to develop a realistic strategy for online marketing. getAbstract recommends his book to established businesses that wish to get into online marketing and to all would-be Internet entrepreneurs.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars Does what it says on the tin, 11 Aug 2008
By Gms Carroll - See all my reviews
(REAL NAME)      
Many of the leading books like The Cluetrain Manifesto have a tone and viewpoint that is at best preachy towards marketers and at worst downright hostile. Marketing and the libertarian belief system at the centre of the web community from the EFF to the blogosphere seem to be diametrically opposed. Its kind of like that Bill Hicks sketch that starts off `marketers kill themselves'.

Marketing to the Social Web - How digital customer communities build your business by Larry Weber is less of a lecture berating marketers and more like a discussion over beer and pretzels. Weber contextualises the online environment and explains where marketers should get involved, including strategies for successful participation. The book is written in an accessible manner and made excellent reading on the tube.
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2.0 out of 5 stars Another Book for the Establishment, 19 Jun 2009
This review is from: Marketing to the Social Web: How Digital Customer Communities Build Your Business (Hardcover)
This book although it has some good content, is too tedious to get through. I lost interest halfway through, as there is too much generic padding which could have been improved with better editing. Good title but unfortunately that is not enough.
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