- Hardcover: 240 pages
- Publisher: John Wiley & Sons; annotated edition edition (6 July 2007)
- Language English
- ISBN-10: 0470124172
- ISBN-13: 978-0470124178
- Product Dimensions: 23.2 x 15.6 x 2.6 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 501,946 in Books (See Top 100 in Books)
- See Complete Table of Contents
Marketing to the Social Web
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
|
There is a newer edition of this item:
|
Product details |
More About the Author
Product Description
Review
"…outstanding book…an intelligent, accessible guide to a new world." (The Marketer; Chartered Institute of Marketing, October 2007)
"…outstanding book…an intelligent, accessible guide to a new world." (The Marketer; Chartered Institute of Marketing, October 2007)
"…outstanding book…an intelligent, accessible guide to a new world." (The Marketer; Chartered Institute of Marketing, October 2007)
"...provides new ways to find and communicate with customers, rather than at them." (LRP, October 2008)
Product Description
Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber′s insights how to navigate this new landscape to fully maximize their business opportunities."
–Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement–ignore them at your peril."
–George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
–David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Where′s the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
–Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know–how to compete in this fast–growing marketplace of ideas."
–Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
–Nicholas Negroponte, Chairman, One Laptop per Child
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber′s insights how to navigate this new landscape to fully maximize their business opportunities."
–Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement–ignore them at your peril."
–George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
–David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Where′s the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
–Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know–how to compete in this fast–growing marketplace of ideas."
–Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
–Nicholas Negroponte, Chairman, One Laptop per Child
Inside This Book
(Learn More)
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Hardcover
At first glance, this is yet another cover of a familiar tune: Get online because it is the next big thing! Hurry, hurry! However, within a few pages author Larry Weber introduces the one thing missing from most of these refrains: hard data. He provides statistics that document precisely how the marketing landscape is changing, then goes on to analyze what this information means for business. Almost as refreshing, Weber is careful to point out where information does not exist, often calling for new metrics or a software tool that will give statistical substance to the visceral understanding of Web-savvy marketers. Weber reviews case studies that demonstrate approaches that have worked, as well as some glorious and instructive failures. He builds on these to develop a set of principles and tactics readers can use to develop a realistic strategy for online marketing. getAbstract recommends his book to established businesses that wish to get into online marketing and to all would-be Internet entrepreneurs.
10 of 11 people found the following review helpful
Format:Hardcover
Many of the leading books like The Cluetrain Manifesto have a tone and viewpoint that is at best preachy towards marketers and at worst downright hostile. Marketing and the libertarian belief system at the centre of the web community from the EFF to the blogosphere seem to be diametrically opposed. Its kind of like that Bill Hicks sketch that starts off `marketers kill themselves'.
Marketing to the Social Web - How digital customer communities build your business by Larry Weber is less of a lecture berating marketers and more like a discussion over beer and pretzels. Weber contextualises the online environment and explains where marketers should get involved, including strategies for successful participation. The book is written in an accessible manner and made excellent reading on the tube.
Marketing to the Social Web - How digital customer communities build your business by Larry Weber is less of a lecture berating marketers and more like a discussion over beer and pretzels. Weber contextualises the online environment and explains where marketers should get involved, including strategies for successful participation. The book is written in an accessible manner and made excellent reading on the tube.
2 of 2 people found the following review helpful
Format:Hardcover
This is a must read book for anybody doing or considering to do business on the internet.If there is one book you buy it has to this book. This is a must for all those in media who do not fully understand what marketing on the Internet is.The key to this book is it gives you a insight and understanding of the net citzen/net consumer.If you want to fully exploit the internet to achieve your bottom line objectives do yourself a favour and read this book- it opens a world of endless opportunities as well act as a guide line to any future projects.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Engaging and vital.
Not my only cover to cover read on the topic, but the best. Informative. insightful, valuable and applicable both as a practioner or as a student.
Published 14 months ago by J. F. Vernon
Quite hard work
I found this book hard going. Made some good points but could have been half the length.
Published on 5 Oct 2009 by James Mccobb
Another Book for the Establishment
This book although it has some good content, is too tedious to get through. I lost interest halfway through, as there is too much generic padding which could have been improved... Read more
Published on 19 Jun 2009 by Eridanus Centauri
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
