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Richard M. Hart Chairman of the Trust Committee, BANK ONE, Texas Deals with the reality of the marketplace and effective approaches to marketing service quality. We will provide copies to all of our staff.
Product Description
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
Richard M. Hart Chairman of the Trust Committee, BANK ONE, Texas Deals with the reality of the marketplace and effective approaches to marketing service quality. We will provide copies to all of our staff.
Product Description
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
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