- Hardcover: 335 pages
- Publisher: Kogan Page; 3 edition (3 Nov 2003)
- Language English
- ISBN-10: 0749440902
- ISBN-13: 978-0749440909
- Product Dimensions: 2.5 x 15.9 x 23.5 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,207,105 in Books (See Top 100 in Books)
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Product Description
Review
Copious in information, fundamental and practical in advice... a convincing and positive guide. (PRACTICE MARKETING )
Patrick has a lucid and elegant style of writing, which allows him to present information in a way that is organized, focused and easy to apply. (PROFESSIONAL MARKETING )
Patrick Forsyth has an easy knack of writing books in such a way that even hardy, well-worn practitioners will find refreshing. (SALES AND MARKETING MAGAZINE )
Lots of practical advice and easy to follow charts and tables. (LEGAL TIMES )
Marketing Professional Services should be on the desk of every professional service marketer (Paul M Jaffa, Chairman, Professional Services Marketing Group National Committee )
A major new edition. (Commerce & Industry )
The good news is that professional services firms have accepted and recognize the value of marketing. The bad news is that professional services firms fail to have a client-focused, continuous effort led by strong, knowledgeable marketing personnel. Marketing & Selling Professional Services is a must-read for those in these exciting positions. (Professional Marketing )
Patrick has a lucid and elegant style of writing, which allows him to present information in a way that is organized, focused and easy to apply. (PROFESSIONAL MARKETING )
Patrick Forsyth has an easy knack of writing books in such a way that even hardy, well-worn practitioners will find refreshing. (SALES AND MARKETING MAGAZINE )
Lots of practical advice and easy to follow charts and tables. (LEGAL TIMES )
Marketing Professional Services should be on the desk of every professional service marketer (Paul M Jaffa, Chairman, Professional Services Marketing Group National Committee )
A major new edition. (Commerce & Industry )
The good news is that professional services firms have accepted and recognize the value of marketing. The bad news is that professional services firms fail to have a client-focused, continuous effort led by strong, knowledgeable marketing personnel. Marketing & Selling Professional Services is a must-read for those in these exciting positions. (Professional Marketing )
Review
"Copious in information, fundamental and practical in advice... a convincing and positive guide." Marketing Practice "Patrick has a lucid and elegant style of writing, which allows him to present information in a way that is organized, focused and easy to apply." Professional Marketing
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Customer Reviews
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Hardcover
Revamping an older, well regarded book (originally published in 1992) for a new market and a new decade is a challenge, because earlier baggage can burden the new book. That may explain why author Patrick Forsyth is so generous with the space he devotes to elementary marketing tactics presented in exacting detail, ranging from how the publishing process works, to how to address a letter and what the switchboard operator does as a point of initial contact. This primer takes up about the first half of his book without delving into the title objective of selling professional services. Eventually there is some light. The next few chapters address professional practices in selling intangible services. Forsyth offers abundant, almost dizzying detail. The checklists and flow charts that illustrate some of his basic ideas are helpful and he reiterates key points as needed. We believe this book will find its main purpose as a basic textbook for new service-for-a-fee providers and for those who are learning how to market the services of professional firms or their own one-person consultancies.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
5 of 5 people found the following review helpful
A Solid Effort
22 Feb 2005
Format:Hardcover
Revamping an older, well regarded book (originally published in 1992) for a new market and a new decade is a challenge, because earlier baggage can burden the new book. That may explain why author Patrick Forsyth is so generous with the space he devotes to elementary marketing tactics presented in exacting detail, ranging from how the publishing process works, to how to address a letter and what the switchboard operator does as a point of initial contact. This primer takes up about the first half of his book without delving into the title objective of selling professional services. Eventually there is some light. The next few chapters address professional practices in selling intangible services. Forsyth offers abundant, almost dizzying detail. The checklists and flow charts that illustrate some of his basic ideas are helpful and he reiterates key points as needed. We believe this book will find its main purpose as a basic textbook for new service-for-a-fee providers and for those who are learning how to market the services of professional firms or their own one-person consultancies.
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