Buy Used
Used - Like New See details
Price: 9.24

or
 
   
Trade in Yours
For a 0.05 Gift Card
Trade in
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Marketing Research [Paperback]

Carl McDaniel Jr. , Roger Gates


Available from these sellers.


Formats

Amazon Price New from Used from
Hardcover --  
Paperback --  
Trade In this Item for up to 0.05
Trade in Marketing Research for an Amazon Gift Card of up to 0.05, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

12 Jun 2009
Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being "real" has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.


Product details


More About the Author

Discover books, learn about writers, and more.

Product Description

About the Author

Carl McDaniel, Jr. is currently Professor and Chairman of the Department of Marketing at University of Texas, Arlington. He received his Ph.D. from Arizona State University in 1970, joining the faculty at UTA the same year. He has extensively published in the areas of marketing basics and marketing research. He is the author of over twenty textbooks. He is on the editorial board of the Journal of Business Research, is an ad hoc reviewer for the Journal of the Academy of Marketing Science, and a member of the Board of Directors for the North Texas Higher Education Authority. In the spring of 1995 he served as a senior consultant to the International Trade Centre in Geneva, Switzerland; was an invited lecturer at the Ecole Superieure de Commerce in Pau, France for the past four springs; and recently lectured at eighteen universities in Latin America. Dr. McDaniel was named a Distinguished Fellow of the Southwestern Marketing Association in 1992.

Inside This Book (Learn More)
Browse and search another edition of this book.
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.6 out of 5 stars  8 reviews
2.0 out of 5 stars It's provide a nice overview of surveys and research in general 4 July 2014
By A guy - Published on Amazon.com
Format:Hardcover|Verified Purchase
It's provide a nice overview of surveys and research in general. I would expect more information on regression (there's barely any), and explanations on regression in SPSS. The book was not very helpful.
4.0 out of 5 stars Solid Book 31 Jan 2014
By M. Fouad - Published on Amazon.com
Format:Hardcover|Verified Purchase
Solid Book with good examples.
Good explanations and content.
A solid purchase.
I learned a lot in my class and this supported.
3.0 out of 5 stars Book is not always available to students 12 Jun 2013
By Mimi - Published on Amazon.com
Format:Hardcover|Verified Purchase
It is a difficult book to understand at times and has some grammatical errors.
I wish there were activities, movies, etc., that came with the book for instructors.
4.0 out of 5 stars Great price, great condition 3 Jan 2013
By 3hirty4our - Published on Amazon.com
Format:Hardcover
The book itself is alright. Wish it had more spss examples within the book on the different tests and analysis to run.
1 of 2 people found the following review helpful
5.0 out of 5 stars Useful to my Studies! 23 Sep 2009
By Shannon - Published on Amazon.com
Format:Hardcover|Verified Purchase
Very nice book. Extremely Current and in perfect shape upon arrival. Very useful in and out of the classroom, strong principles discussed. I would recommend.
Were these reviews helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback