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Marketing: Real People, Real Decisions Paperback – 30 Jul 2009


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Paperback, 30 Jul 2009
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Product details

  • Paperback: 589 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (30 July 2009)
  • Language: English
  • ISBN-10: 0273727788
  • ISBN-13: 978-0273727781
  • Product Dimensions: 26.4 x 19.4 x 3 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 314,439 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
In depth, precise yet very simple to understand. It is up to date and covers the various aspects of Marketing in a very modern way.
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By jamesrowe001 on 30 Dec 2012
Format: Paperback Verified Purchase
not a great book for a 1st year uni student pretty basic and didnt go past higher a level work hard to follow book which was too simplily written for the target audience
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Format: Paperback Verified Purchase
Reasonable textbook - certainly covers everything in good detail. Writing style isn't that good, but is perfectly manageable.
The start-of-chapter case studies are pretty pointless and unhelpful in my opinion, unless your course requires you write about them - which mine did!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 21 reviews
14 of 14 people found the following review helpful
An excellent Intro to Marketing Text 24 Dec 2002
By "bradmetz" - Published on Amazon.com
Format: Hardcover
This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.
The book was easy to read and all important points are highlighted and defined in the page margins.
The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.
This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.
2 of 2 people found the following review helpful
Big Savings over U.S. version 7 Feb 2011
By E. RHYNE Jr. - Published on Amazon.com
Format: Paperback Verified Purchase
I saved big by buying an used International version of this textbook. The printed quality of some of the pages was a little blurry, but otherwise the book was in very good condition.

The product was accurately described and shipping was super-fast. I placed the order on the 5th and had the book 3 business days later. I couldn't be happier!

The following note is not part of the review, it is just to inform people who are interested in buying this INTERNATIONAL VERSION:

Other sellers & sites describe this version as being identical to the U.S. version, except for the front cover. That's not entirely true. The international version is 22 pages off. For example, page 50 of the U.S. version would be page 72 of the international version.
1 of 1 people found the following review helpful
great book 23 Jun 2010
By Jine Liu - Published on Amazon.com
Format: Paperback Verified Purchase
The book is really precise at the term explanations, good examples demonstrate the terms, some interesting aspects of current business world. I like this book a lot, it helped me to get an A in my marketing class.
1 of 1 people found the following review helpful
Marketing 5th edition 24 Nov 2009
By Taryn M. Bell - Published on Amazon.com
Format: Paperback Verified Purchase
This book is good. went along perfectly with my school work. Took an principles of marketing class online and used the 5th edition book instead of the 6th edition book and had not one problem. Easy to follow.
1 of 1 people found the following review helpful
Textbook Review 22 Nov 2009
By J. Thomas - Published on Amazon.com
Format: Paperback Verified Purchase
This book is very informative. Many real world examples are discussed in the text. I was very impressed with the format to the chapters.
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