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Marketing: Real People, Real Choices [Hardcover]

Michael R. Solomon , Elnora Stuart


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Book Description

3 Aug 2000 0130558176 978-0130558176 2
textformat=02> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life in the trenches of the marketing wo

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