- Paperback: 188 pages
- Publisher: Fast Forward Pr (13 Feb 2003)
- Language English
- ISBN-10: 0936965088
- ISBN-13: 978-0936965086
- Product Dimensions: 21.1 x 13.7 x 1.5 cm
- Amazon Bestsellers Rank: 1,538,732 in Books (See Top 100 in Books)
Marketing and Promoting Your Own Seminars and Workshops
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
32 reviews
102 of 104 people found the following review helpful
Buyer beware!
27 Jun 2005
Format:Paperback
I was encouraged to buy this book by all of its positive reviews, but was disappointed to find it to be almost completely useless for me. First, our training seminars are reasonably well established: I was looking to better "market and promote" them, as the title of the book says. Unfortunately there are only 2 or 3 pages on this subject in the entire book, and they are little more than recommendations to buy the books & tapes from other promoters that the author works with.
This book does not provide helpful information so much as it plugs the author's many other products that promise to do so. It reads like a self-help book from the 1990's.
I was looking for a professionally presented source of good usable information (something that we provide in our seminars) but instead got a hard lesson on used car salesmanship 101. I am confident that those who leave my seminars got their money's worth, but I expect that Fred Gleeck makes a lot more money at his. Two different ways of doing business, I guess.
This book does not provide helpful information so much as it plugs the author's many other products that promise to do so. It reads like a self-help book from the 1990's.
I was looking for a professionally presented source of good usable information (something that we provide in our seminars) but instead got a hard lesson on used car salesmanship 101. I am confident that those who leave my seminars got their money's worth, but I expect that Fred Gleeck makes a lot more money at his. Two different ways of doing business, I guess.
24 of 24 people found the following review helpful
Real-World Information to Help You Make Money
14 Mar 2003
Format:Paperback|Amazon Verified Purchase
Fred Gleeck isn't big on theoretical concepts. This book is full of specific information and how-to taken from his experience profitably promoting more than 1300 seminars.
You will find useful ideas all through the book as Fred tells how to create and plan the event, prepare and present your seminar, market effectively, create profitable products for back of the room sales, and follow-up with customers after the seminar. Any randomly-selected page probably has a tidbit of information that will show you how to make (or save) thousands of dollars.
You want theory? There are lots of books out there that will give you that. You want to make money with your seminars? Buy, read and use this book.
61 of 69 people found the following review helpful
Arrogance does not equal expertise
29 Mar 2004
Format:Paperback
I bought this book, hoping to improve attendance at some workshops I teach for my employer. Our clients pay a nominal fee for the class, so it is important that we market the class effectively to gain participants. I currently have a very successful "following", and gain new clients all the time. Still, it is important to seek new clients actively. I hoped Mr. Gleeck's book would help me to do that.
Mr. Gleeck's advice may work in a hard-core sales environment, but in the real world of adult training and consulting his advice would put me out of business! I am speaking particularly of his advice regarding delivery of the workshop. For example, he advises us to use self-depreciating humor to gain clients and win over our audience. I fail to see how telling the client I'm a schmuck will make him/her trust my knowledge enough to take my class!
The book was actually painful to read. Mr. Gleeck had an arrogant tone throughout the book. I'm glad he thinks he's wonderful because his advice was useless to me. Honestly, I am extremely sorry I wasted the money, and the time, on this book.
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
