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Review
"...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005)
"...An invaluable read..." (The Marketer (CIM), Feb 06)
Review
"...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005)
"...An invaluable read..." (The Marketer (CIM), Feb 06)
Inside This Book
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First Sentence
The professional services industry is a vast and varied sector of modern economies which is estimated to be worth up to $700 billion worldwide (Scott, 1998). Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
The professional services industry is a vast and varied sector of modern economies which is estimated to be worth up to $700 billion worldwide (Scott, 1998). Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Hardcover
I would recommend this book for anyone who has responsibility for winning work in their firm – or who wants to be in the position in the future. Although Laurie Young uses many models and case studies to make his points, this isn’t an academic text or for marketers only. It has real practical insights into personal business generation and client retention which I have found enormously interesting and useful.
For those who have a management role the chapter covering growth strategy, competition and client service are well worth reading.
5 of 5 people found the following review helpful
Format:Hardcover
The beauty of this book is that it takes a very broad look at professional services. Laurie Young not only focusses on accountants and lawyers, but on all sectors where services are marketed or used to add value. I found the numerous case studies particularly useful – especially as they cover both large and small organisations. I had never thought of recruitment firms, IT and telecoms companies and pharmacies as having much in common but each story makes a very relevant point.
Because of the range of topics covered there were some areas not relevant to our business – such as handling international operations – but they were still well worth reading. The Marketers Toolkit at the end is particularly useful.
5 of 6 people found the following review helpful
Format:Hardcover
As anyone with an interest in this book will know, marketing professional services is difficult and often poorly done. So there is a strong need for this book. I liked several things about it.
1) It's well-founded on the research and not just the author's opinions.
2) It flows from strategy to tactics and is not just anecdotal stuff about how to promote the business
3) It's got good, relevant and up to date examples
4) It's clearly written by and for practitioners in the real world.
What didn't I like? Laurie Young's style is direct and can be jarring to one's complacency. Which actually, on reflection, is not a bad thing. Just don't read this book to confirm your own views! If your job involves marketing professional services, this is one of those books to make time for.
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Most Recent Customer Reviews
A classic
This is classic book on the subject . We recommend it to all delegates taking the CIM Professional Services Marketing Diploma
Published 10 months ago by Charles Nixon
Highly recomended
Laurie Young is a very good writer and as someone with extensive personal experience of running a very successful firm he has written one of the best books available to focus on... Read more
Published 20 months ago by Richard Ilsley
Excellent but dry
This is an excellent account of professional services marketing - comprehensive, detailed and thorough. Laurie Young clearly knows what he is talking about. Read more
Published on 2 Dec 2009 by Turnips
Helpful book on applying strategic marketing principles to the...
As professional services firms become more prevalent, their industry is also becoming more competitive. Read more
Published on 8 Oct 2008 by Rolf Dobelli
A great book
A great book - whether you are a sole practitioner, or in a growing consultancy or large operation. Both for the marketing professional or consultant/lawyer/accountant with... Read more
Published on 26 May 2008 by T. Prizeman
Professional services marketing on a plate
If you are looking for something that provides an overview of B2B marketing with a focus on professional services then this is the book for you. Read more
Published on 14 Sep 2007 by T. J. Horigan
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