Marketing: Principles and Practice [Paperback]

Dennis Adcock (Author), Al Halborg (Author), Caroline Ross (Author), Ray Bradfield (Author)

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Marketing: Principles and Practice 4.5 out of 5 stars (2)
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Product details

Paperback: 496 pages
Publisher: Financial Times/ Prentice Hall; 3 edition (12 Feb 1998)
Language English
ISBN-10: 0273627988
ISBN-13: 978-0273627982
Product Dimensions: 24 x 19 x 3.2 cm
Amazon Bestsellers Rank: 954,379 in Books (See Top 100 in Books)

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Product Description

The third edition of this best selling text has been updated and revised to provide an up-to-date and student friendly introduction to marketing. New material on a number of areas has been added, including an extra chapter on international marketing. New case studies have also been included and the plates section has been expanded to provide even more colour and illustration. The book retains its fresh and accessible style, making it ideal for students on modular and other introductory courses.
An instructors manual and OHPs are available along with a bank of multiple choice questions.

About the Author

DENNIS ADCOCK Coventry Business School RAY BRADFIELD Southampton Institute of Higher Education AL HALBORG Coventry Business School

CAROLINE ROSS Warwick Manufacturing Group

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