An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It′s not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world′s leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By Michael Scott
VINE™ VOICE
Format:Paperback|Amazon Vine™ Review
(What's this?)
A picture paints a thousand words and this book is designed to be easily accessible and at the same time informative.
It covers the basics of marketing in the current climate (2012) by using pictures as metaphors for concepts.
I found this very useful to work with a marketing junior in the office to explain social media and why marketing in social media is different than other marketing channels.
Very well illustrated, bang up to date and generally I found this a new angle to tackle training from and was very impressed (hence I bought a second copy for the office bookshelf)
Strongly recommended.
It covers the basics of marketing in the current climate (2012) by using pictures as metaphors for concepts.
I found this very useful to work with a marketing junior in the office to explain social media and why marketing in social media is different than other marketing channels.
Very well illustrated, bang up to date and generally I found this a new angle to tackle training from and was very impressed (hence I bought a second copy for the office bookshelf)
Strongly recommended.
1 of 1 people found the following review helpful
By Supertzar
TOP 1000 REVIEWER
Format:Paperback|Amazon Vine™ Review
(What's this?)
Malcolm Macdonald is an utter star for me. Not only did he teach me Marketing in the dim and distant past, I've found his books excellent guides to the essence of marketing and his Marketing Planning book (Marketing Plans: How to Prepare Them, How to Use Them invaluable. Part of what makes Malcolm great is that he doesn't use, believe in or even like the kind of insider b-s that so many other marketing seminars/books/"gurus" spray around like confetti. He focuses on the basics - why are we here? What are we trying to achieve? How do we start? How do we get buy-in from our colleagues? He gives you the tools to actually achieve results in marketing, not how to fit in among other marketing professionals.
So an illustrated marketing book - good idea? Well, I think so. The book outlines all of the main issues in achieving a solid marketing plan and illustrates along the way with cartoons and graphics. OK this isn't going to be that ground-breaking for seasoned professionals, but if you have an intern, junior team member, assignee, non-marketing colleague, this is a great resource for getting them on the same page and up to speed quickly. It's also a great refresher if you can't be bothered to wade through a dense and exhaustive tome.
So an illustrated marketing book - good idea? Well, I think so. The book outlines all of the main issues in achieving a solid marketing plan and illustrates along the way with cartoons and graphics. OK this isn't going to be that ground-breaking for seasoned professionals, but if you have an intern, junior team member, assignee, non-marketing colleague, this is a great resource for getting them on the same page and up to speed quickly. It's also a great refresher if you can't be bothered to wade through a dense and exhaustive tome.
1 of 1 people found the following review helpful
Format:Paperback
I have read a number of marketing books. I found this book to be great to read cover to cover plus also dip into for the humor and info. This adds colour to my marketing learning. I find marketing interesting and I always want to learn more. This book is very accessible, easy to read and informative. Great value.
Most Recent Customer Reviews
2.0 out of 5 stars
Not for me
I received this item via the Amazon Vine programme and hoped that it would reinforce some of the marketing training I had undertaken years ago. Read more
Published 20 days ago by Mr. S. J. Morawiec
4.0 out of 5 stars
Quick guide to marketing planning
This has been a very helpful quick guide to marketing planning, more helpful than I anticipated actually. Read more
Published 9 months ago by Stephen Newton
4.0 out of 5 stars
Interesting Concept
I like the idea of having pictures within a business publication - it makes it easier to digest and adds a spot of humour to an otherwise dry subject. Read more
Published 14 months ago by A. Horner
2.0 out of 5 stars
Only if you like being patronised!
Having done a degree in Marketing, and having tried to explain certain concepts to my dear wife, I thought this book would be helpful. Read more
Published 14 months ago by Peter Roxburgh
1.0 out of 5 stars
Dreadful.
This the first time I've ever given a book a one star review, but sadly the book is barely even worth that single star. Read more
Published 14 months ago by Squeebles
4.0 out of 5 stars
Interesting way of presenting marketing concepts
This book reminds me a little of the 'Bluff your way in...' series of books which I remember from about 20 years ago. Read more
Published 14 months ago by TheShopaholic
5.0 out of 5 stars
A delight - easy understanding of marketing principles
A clever way to explain Marketing and a lot more easier and reader-friendly than the typical text books. This is not dumbed down. Read more
Published 14 months ago by Keith Lawson
4.0 out of 5 stars
Great Introduction to Marketing
As a serial entrepreneur, business owner and business consultant I have developed many marketing programmes for various products and businesses across the World. Read more
Published 14 months ago by C. M. Cotton
5.0 out of 5 stars
Outstanding foundation in marketing (not rocket science)
Your first impression might be that this is a comic book and cannot be serious. You'd be wrong! They say a picture paints 1000 words - I wouldn't go that far, but Malcolm... Read more
Published 14 months ago by Hugo Minney
5.0 out of 5 stars
A great way to make marketing fun and interesting
I was quite surprised how good this book is. The cartoon approach tackles some heavy topics in a simple and effective way. Read more
Published 15 months ago by Mr. Simon Paddon
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