- Paperback: 376 pages
- Publisher: Kogan page (3 Mar 2005)
- Language English
- ISBN-10: 074944178X
- ISBN-13: 978-0749445164
- Product Dimensions: 24.4 x 17 x 2 cm
- Amazon Bestsellers Rank: 1,109,639 in Books (See Top 100 in Books)
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"a practical guide to the principles and practice of marketing planning." documentation on books, cases, teaching material in management "draws on more than 20 years' experience in sales and marketing for manufacturing companies to start off with the basics of what marketing is through to presenting a sales plan." supply management "practical, easy to understand, guide to the sort of planning that most departments ought to do in order to contribute effectively and tellingly to the grander planning processes of the corporate behemoths." argent
Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd
“So practical and very easy for the smaller business to use.”
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Planning is one of the most important roles of management. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Planning is one of the most important roles of management. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful
A guide to principles and practical methods of marketing planning
3 Mar 2006
Format:Paperback
Written by a sales and marketing professional with a lifetime of experience, John Westwood's The Marketing Plan Workbook is a guide to principles and practical methods of marketing planning. Chapters cover how to conduct a marketing audit, setting reasonable marketing objectives, advertising and sales promotion, budgets and income statements, writing and presenting a plan, and much more. Charts and graphs illustrate the points, and periodic exercises offer opportunities for the reader to reinforce his or her understanding. A "must-have" educational resource for marketing students, and a valuable refresher course for working professionals.
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