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System Requirements
- Platform: Windows Vista / 98 / 2000 / Me / XP
- Media: CD-ROM
- Item Quantity: 1
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Product Features
- Features over 70 sample plans.
- EasyPlan Wizard dynamically produces an outline to fit your needs.
- Include your own graphics, charts, and more.
- Learn and use accepted marketing tools.
- Import and export information from your existing software.
Product details
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Product Description
Manufacturer's Description
Marketing Plan Pro powered by Duct Tape Marketing is a brand new release of the best selling marketing-planning software from Palo Alto Software. Are you getting the results you want from your marketing programmes? How will you grow your business this year or month, starting today?
Marketing Plan Pro powered by Duct Tape Marketing is the answer. We've taken the award-winning Duct Tape Marketing process and embedded it into simple software that will guide you through the process of creating a powerful marketing system that will help you grow your business. Duct Tape Marketing is a systematic approach to marketing that is as elegantly simple as that sticky and trustworthy roll of duct tape. The Duct Tape Marketing system, developed by renowned American small-business marketing guru John Janstch, shows you how to develop and execute a marketing plan that will give your business the life and longevity you always knew it could have.
The Marketing Plan Pro software package integrates this powerful system into a step-by-step approach that guides you through the process of creating a marketing plan that will get results. Marketing Plan Pro will not only produce a great looking marketing plan, but a true action plan that you can start using immediately in your business. Every step includes detailed explanations, examples, and links to the forms and worksheets you need to translate your plan into action.
Audio introductions, narrated by John Jantsch, are also included for major topics. Marketing Plan Pro will automatically generate charts and graphs, and it guides you through the process of creating your forecasts, milestones and goals. Now you can have one of the most respected small-business marketing experts - one who has helped thousands grow their businesses with a proven step-by-step system - actually guide you along the marketing path for a fraction of what others have paid for the same expert advice and coaching.
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Customer Reviews
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There are no customer reviews yet on Amazon U.K.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5.0 out of 5 stars (3 customer reviews)
10 of 10 people found the following review helpful:
5.0 out of 5 stars
Best Business Software in Class, 16 Sep 2008
By Scott E. Campbell - Published on Amazon.com
This review is from: Marketing Plan Pro Version 11.0 (CD-ROM)
I can't say enough about Marketing Plan Pro powered by Duct Tape. I used the old version for a marketing plan and it was more about stats and measurements.
The new version adds the element of activity, which is really the missing ingredient this software needed. Another improvement is that it offers three levels...a short version, a basic version, and a detailed one. So whether you're a big picture or detailed person or somewhere in between, this software works just fine.
Finally, the audio from John Jantsch really provides more good direction for the user than on the old version. Versions aside, it's easy to see a business flourishing by just following the steps outlined. I highly recommend this planning tool.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Repeat customer, 17 Sep 2009
By Thomas John Filley "Professional Services Bus... - Published on Amazon.com
This review is from: Marketing Plan Pro Version 11.0 (CD-ROM)
Several years ago, I purchased Marketing Plan Pro 6 to help me create a marketing plan for my employer. The software was compehensive, but the training materials were lousy and there was no simple way to get started. I basically used it one time, and after investing about 100 hours into it, found it to be too cumbersome to go back to the software.
Now, I just started with a new company, and with no previous marketing plan to work with, I needed to get some software again. Although skeptical, I chose to give Marketing Plan Pro 11 a shot, and I am quite happy I did. The software is still not perfect ... but the training materials and quick start capabilities make all the difference in the world. Not only am I almost done with my marketing plan, I am making 3 versions (one for each of our business units). To date, I have about 12 hours invested.
For future versions, I would like to recommend Palo Alto create a version that allows a couple of users to collaborate on the same marketing plan, because I am subbing some research tasks out, and I want my staff to "take ownership" of the plan and get into it, rather than having this be a top down initiative.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Solid product for Small and Mid-size Business, 2 April 2009
By Joseph Dager "Joe" - Published on Amazon.com
This review is from: Marketing Plan Pro Version 11.0 (CD-ROM)
John Jantsch, Duct Tape Marketing author and the people at Palo Alto Software have created what I believe is a solid product for small and mid-sized businesses. It contains a structure to complete a well thought out actionable plan and allows you to monitor the progress you are making. Great instructions, with the videos embedded of John Jantsch giving helpful tips along the way.
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