- Hardcover: 320 pages
- Publisher: The Free Press (28 May 1993)
- Language English
- ISBN-10: 0029175968
- ISBN-13: 978-0029175965
- Product Dimensions: 23.9 x 15.5 x 3.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
207,081 in Books (See Top 100 in Books)
- #79 in Books > Business, Finance & Law > Sales & Marketing > International
- See Complete Table of Contents
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More About the Author
Product Description
Review
Al Ries Chairman, Trout & Ries Marketing Strategists This book not only forecasts the future, but also serves as a blueprint for those places that want to have a profitable future. It's well-written, well-documented and a must read for the place marketing manager.
--This text refers to the
Paperback
edition.
Product Description
Offers a systematic analysis of why so many places have fallen on hard times, and makes recommendations on what can be done to revitalize a place's economy. The authors argue that the key to economic development is strategic marketing, which involves having a vision of what a place can be.
Inside This Book
(Learn More)
First Sentence
At any moment, a large and growing number of places-cities, regions, and entire nations-are on the sick list. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
At any moment, a large and growing number of places-cities, regions, and entire nations-are on the sick list. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5 of 7 people found the following review helpful:
5.0 out of 5 stars
Excellent community/economic development primer,
By A Customer
This review is from: Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Regions (Hardcover)
Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contained in this work seem sound. Students of city planning, urban affairs, etc., might conclude that the emerging field of hotel, motel, and resort management may offer a more relevant practical model of city management than the current curriculums offer. When it's all said and done what's the significant difference between managing a city and managing a total service resort? As the politics of citys, space, become more rationalized in the larger systems of global markets and international trade, local decision making is increasingly becoming influenced by the factors that Kotler, et al raise in their book. It's no surprise that my friends in the private sector find "place marketing" the newest fad in the consulting field. In truth, I've been pleased to see the social planners and business planners find common ground in the models and ideas that Kotler, Porter, et al have managed to present.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.7 out of 5 stars (3 customer reviews) 1 of 1 people found the following review helpful:
5.0 out of 5 stars
Marketing places,
By V. Kondranina - Published on Amazon.com
This review is from: Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (Paperback)
"Marketing places" by Philip Kotler provides very clearly all the necessary things abour territorial marketing so that even a non-specialist of the field could understand everything.
5 of 7 people found the following review helpful:
5.0 out of 5 stars
Excellent community/economic development primer,
By Emery C. Graham (egraham@dca.net) - Published on Amazon.com
This review is from: Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Regions (Hardcover)
Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contained in this work seem sound. Students of city planning, urban affairs, etc., might conclude that the emerging field of hotel, motel, and resort management may offer a more relevant practical model of city management than the current curriculums offer. When it's all said and done what's the significant difference between managing a city and managing a total service resort? As the politics of citys, space, become more rationalized in the larger systems of global markets and international trade, local decision making is increasingly becoming influenced by the factors that Kotler, et al raise in their book. It's no surprise that my friends in the private sector find "place marketing" the newest fad in the consulting field. In truth, I've been pleased to see the social planners and business planners find common ground in the models and ideas that Kotler, Porter, et al have managed to present.
4.0 out of 5 stars
Still relevant and enlightening after 15 years in print,
By Richard J. Paradise - Published on Amazon.com
This review is from: Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (Paperback)
Having been associated with the field of economic development and the proposition of marketing locations for over 20 years, I can unequivocally recommend this book.
Mr. Kotler not only provides the tools for city/community planners and economic developers hoping to better position and market its communities, but also provides companies with a template for evaluating potential corporate investment locations. In many respects his observations predicted future social-economic issues that still affect our cities and communities today. Marketing Places is still very relevant and insightful 15 years after its initial printing. A must read. |
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